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Media Studies Glossary Tests

Terms in this set (11)

Anchorage
How meaning is fixed, as in how a caption fixes the meaning of a picture
Archetype
A universal type or model of character that is found in many different texts, example ingenune, wise old woman anti-hero, hero-as-lover, hero-as-warrier, shadow trickster, mental, loyal friend, temptress
Audience
Viewers, listeners and readers of a media tex. A lot of media studies is concerned with how audience use text and efforts a text may have on them. Also identified in demographic socio-economic categories
Binary opposites
The way opposites are used to create interest in media texts, such as good or bad/coward or hero/age black or white. By Barthes or Levi-Strauss Who also noticed another important feature of these binary opposites: that one side of the binary pair is always seen by a particular society or culture as more valued over the other.
Catharsis
The idea that violent and sexual content and media texts serve the function of releasing 'pent-up' tensions aggression/desire in audiences
Censorship
Control of the content of the media text - sometimes by the government but usually buy a regulatory like the British board of film censors.
CGI
Computer generated imagery, refers to the usually 3-D effects that in Hance all kinds of still and moving images, from text effect, to digital snow or fire, to the generation of entire landscapes
Code
A sign or conventional through which the need to communicate meaning to ask because we have learned to read it
Technical codes
All to do with the way text is technically constructed - camera angles, framing, typography, lighting etc
Visual codes
Codes that are decoded on a mainly connotational level - things that to draw on our experience and understanding of other media texts,
Iconography
Which is concerned with the use of visual images and how they trigger the audiences expectations of a particular genre, such as a knife in slasher horror movies.
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