14 terms

Chapter 2: Getting Creative

STUDY
PLAY

Terms in this set (...)

You gather resources that are relevant to the task at hand. This will require a strategic process of search, exploration & discovery
Access
You are invested in the process of meaning-making, not just by understanding the content but by examining the motives, assumptions & worldviews of the authors you encounter
Analyze
You compose content using creativity and self-expression, selecting a format and deciding on what messages to emphasize
Create
You use external evaluation to test the validity and quality of your work through critique and use internal evaluation to consider the potential implications of your work
Reflect
As you share your work, you consider its impact and value by noticing audience response and documenting the impact of a message
Act
1. Fill Your Head with Stuff
2. Spend Some Time with the Mess
3. Collaborate in Nonjudgmental Brainstorming
4. Don't Fear Fear
Key Insights of Creative Process
To provide with precise directions about the creative product to be produced.
Creative Control
Allowing to select the content, format, genre, or medium
Creative Freedom
1. Preparation
2. Incubation
3. Illumination
4. Verification
Four Stages of the Creative Process
The problem to be solved is carefully considered and resources are gathered in order to confront the task
Preparation
The task is set aside and the mind makes connections more freely and abundantly as creative connections are under development
Incubation
Possible solutions to the problem spring into awareness along with a burst of creative energy
Illumination
Ideas and solutions are tested and work is modified if shown to be viable
Verification
A process that benefits from a mix of freedom and controlled limits
Creativity