8 terms

Chapter 3: Decisions, Decisions


Terms in this set (...)

A process that helps people make the "right" decisions when creating media messages
Strategic Communication
The group of people that media was created for. We never know exactly who will see or enjoy media, but authors make choices about whom they want to see or enjoy it
Target Audience
1. Inform
3 Entertain
Type of Media Message Purpose
When authors communicate, they have their reasons or goal. This is their purpose in creating message
You provide information that people want or need
You try to convince someone to think, feel, or do something
you try to create an intense mood or feeling that attracts people's attention
Someone who creates a media message. Digital authors might be writers, artists, photographers, musicians, directors, animators, producers, programmers or student who create their homework.
Digital Author