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BUS 001 Midterm
Terms in this set (40)
common size income statements
all items on the income statement/ Revenues
common size balance sheet
all items on the balance sheet/ total assets
which company is more liquid? (which ratio is used?)
current ratio or quick ratio
what firm is more profitable/ has a higher return on sales? (which ratio is used)
which firm uses assets better/ more efficiently? (which ratio)
total asset turnover
which firm takes longer to get paid (which ratio)
days sales outstanding
how a firm generates its return on asset (which formula)
Name of some ST debts
credit cards, trade credits, line of credit
4 P's of Marketing
Price--> price skimming/ penetration
Place--> Where you can buy and find the product [supply chain]
Product--> attributes and benefits
Promotion--> how you get the product to the customer [advertisements]
Cash using, build and high investment
Cash trap or cash using, build harvest or divest, R and S investments
Field for growth, hold or divest, steady reinvestment
cash trap, harvest or divest, selective pruning/ rejuvination
New Product Development Growth Strategy
Market penetration, market development, product development, market diversification
Define Marketing Myopia:
Failure to recognize the broad scope of the business due to a lack of marketing orientation
How to avoid being Myopic?
Adjust to requirements of the market place [blue ocean]
4 Functions of Management
Planning--> Mission/ vision statement
Organizing--> delegation of authority and roles of responsibility
Leading--> setting a standard and motivating
Controlling--> monitoring performance to meet goals
Types of strategy
corporate--> mergers and acquisitions
business--> brand management
functional--> accounting and finance
4 Drivers of supply chain management
information, facilities, inventory and transportation
strengths, weaknesses, opportunities and threats
influence, inspire and motivate
autocratic, democratic and free reign
what is data
raw facts/ figures
what is information
interpretation of data
what is a data warehouse?
where all data is stored and collected
what is data mining
application of informational technologies to sit through huge data warehouses
relevance, quality, timeliness and completeness
raw materials--> consumers
upstream and downstream?
upstream--> raw materials and suppliers
downstream--> the consumers
the selling of me main themes
research before the interview
Marketing is a process of exchange whereby customers seek to maximize utility and the firm seeks to maximize profits. TRUE OR FALSE?
Marketing is critical to the firm so that the firm can create and keep customers. TRUE OR FALSE?
Beating competition means making market share for long term sustainability. TRUE OR FALSE?
The role of the marketing manager does NOT include setting strategy or allocating resources. TRUE OR FALSE?
Source of capital:
lines of credit-->
Which financial statement is capital expenditures on?
5 key roles a team member can take on
stages of a product's life
effective managers must develop complex skills in order to be successful in their management positions- name 5 skills
Is margin or total asset turnover more important to company's return on assets?
Total asset turnover
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