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Terms in this set (41)
When creating a buyer persona, you should ONLY interview your ideal customers.
Each prospect who comes to your website for the first time is always in the Awareness stage of the Buyer's Journey.
At a high level, what three things should you keep in mind when creating buyer personas?
Research, make assumptions, and identify trends
Why is "analyze" NOT a stage in the Inbound Methodology?
Analysis is a part of every single thing you do with inbound
Inbound marketing represents a shift in the way organizations operate because it is marketer-centric.
Which Buyer's Journey stage does someone fall into if they are experiencing and expressing a problem?
As you launch a new website, your boss tells you that she wants to get found for the keyword "teamwork". Which is the best response to her request?
"I'd recommend choosing a long-tail keyword version. There will be a lot of competition for that keyword and some popular sites may already hold the top ranking spots."
True or False? Every page should have a unique meta description.
True - give a short summary of the unique content on that page
All of the following are reasons that you should link to external sources in your blog posts:
-It shows that you've done your research
-It helps you build connections with outside sites
-It gives readers more helpful resources
The outlined Content Process steps are plan, create, ______, analyze, repeat.
Content is defined by 3 things. What are they?
Purpose, format, and topic
If your content is focused on different solutions to solve your buyer persona's problem, where would that content fit into the Buyer's Journey?
You have spent a lot of time planning and creating a great content offer. You are now done with the content process and should move on to create your next piece of content.
Which of the following is NOT a metric to consider when analyzing a content offer?
Analyzing the number of views for a blog post can tell you all of the following EXCEPT:
Whether you've picked the right CTA for your post
Your boss wants you to blog primarily about your company, it's services and various corporate events. What is your response?
"That's not a good idea - we're trying to attract new visitors with our posts, people who haven't yet heard of our company. if we write about ourselves, they won't find us in their searches."
You just wrote a blog post and published a tweet promoting it. Should you share the post on Twitter again in the future?
Yes - as long as it's relevant, you can keep sharing it over time.
Which of the following would be the most appropriate CTA to place at the bottom of an Awareness Stage blog post?
"Download the Team Building Checklist"
You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?
The best family-friendly vacation destinations
Which is NOT a best practice for publishing on social media networks?
Always use an auto-publishing tool to save time
How should industry benchmarks be used when developing a social media strategy?
To compare your results to other businesses
Fill in the blank: _________ helps marketers establish a consistent tone on their social media networks.
A social media style guide
What elements should be tested on your CTA?
C) Placement on the page
The rate of visitors converting on a landing page is affected by the CTA
A landing page should connect to a thank you page.
A form on your landing page should only ask the questions that your sales team needs to have answered.
All of the following are reasons to place a CTA on a thank you page
- Move leads further into the buyer's journey
- Encourage leads to stay on your site
- Keep leads converting on your website
Does this example follow best practices for thank you pages? "Thank you. We will send an email to you soon!"
No. It's not clear when the lead will hear back.
You should use an inline thank you message if you want to give more information to your new lead.
Fill in the blank: A _________ is an email that has been returned to the sender because the email address is invalid.
When using A/B testing for email, it's important to _________.
test only one thing at a time so you can isolate the significant variable
Which of these is NOT a best practice when optimizing your emails for mobile?
Make your content comprehensive. Since people carry their phones with them everywhere, a captive audience is more willing to read a longer email.
Dashboards are key to integrating smarketing into an organization because they provide _________, _________, and ________ updates as to how marketing and sales are performing.
frequent, public, transparent
Smarketing is only helpful for increasing revenue for large organizations with 100+ employees
Which of the following is NOT a benefit that can be gained from closed-loop reporting?
Being able to identify which Marketing Qualified Leads are more likely to ask for a discount when signing a contract.
Marketing's Service Level Agreement (SLA) to sales should always include:
Number of MQLs provided to the sales team on a weekly, monthly, quarterly and yearly basis.
Which of the following is the best example of why the sales process has changed?
Buying habits have changed
60% of a buyer's purchase decision has already been made before even talking to a sakes rep. What does that mean for inbound sales?
Sales reps must evolve their selling to keep up with customers' buying habits.
As an inbound sales rep, acting as an information gatekeeper and holding the power over the entire sales process helps you win more sales
What are the four guidelines to keep in mind when connecting with your leads over the phone?
Build rapport, know your audience, speak the prospect's language, be helpful
What are the three pillars of delight?
Innovation, Communication, Education
THIS SET IS OFTEN IN FOLDERS WITH...
Lesson 1: Understanding the Fundamentals of Inbound
Lesson 2: Growing Your Business With a Flywheel Mo…
Lesson 4: Creating a Company Purpose
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