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psychological and communicative process involved in carrying out plans, including implementing, modifying, and negotiating plans.
recall a specific situation in which they have attempted to achieve the same goal.
planners imagine themselves in a specific situation where they are trying to accomplish the goal
ensembles of episodes
simultaneously consider a number of similar experiences they have had when trying to reach a goal.
How do length and extensiveness of plans relate to persuasive effectiveness?
more extensive plans yield more implementation of planned ideas. Longer, more diverse plans are more effective
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