Terms in this set (13)
Selecting a Target Audience - primary public, intervening publics, moderating publics, latent public, and aware public
Channels of Influence
Mass media - electronic and print
Biased intermediaries - salespeople, etc.
Unbiased third parties - consumer groups, government agencies
Significant others - friends, relatives
Personal experience - actual use
Facilitating the Adoption Process
Pressure and Special Interest Groups
Stakeholder analysis is a method for differentiating among publics
employees and shareholders
consumer advocates, persons with disabilities, minorities, persons with low-income, senior citizens, volunteer and service groups, educational organizations.
telemarketing, small business, large business
Principles of Effective Writing
1.) Short sentences usually contain only one idea each.
2.) A story could contain both long and short sentences for variety, as long as the average was short.
3.) The optimum average for most sentences is about 17 words.
internal publications, direct mail, posters, advertising, and internet - creating buzz and using social media
newspapers, television, radio, and internet
may limit media selection