Among the more prominent, yet negative, antecedents of modern PR that took hold in the ________s was _____________________. Two of the better know practitioners of press agentry were ________________ and _______________________.
_______________ performed just about every White House PR task- he wrote speeches, state papers and messages, and he turned out press releases. He even conducted basic opinion polls and is considered on of the earliest users of the "_______________". He is generally credited with being the first authentic ___________________________. His most successful ventures was the development of the administration's own newspaper, the __________.
In the _______s, as owner of a major circus, _________ generated article after article for his traveling show. He purposely gave his star performers short names (Tom Thumb, the Midget, etc.) so that they could easily fit into the headlines of narrow newspaper columns. He also staged bizarre events, such as the legal marriage of the fat lady to the thin man, to drum up free newspaper exposure. Although todays practitioners scoff at his methods, there are still many press agents practicing his techniques.
In the _______s, the counseling business saw the emergence of international super agencies, many of which were merged into ___________________ agencies.
In the 21st century, with the growth of such large agencies, occasional lapses in ___________ standards confronted the profession.
Despite these communications conglomerates, most PR agencies still operate as _________________ entities.
The largest of these, _________________________, founded by __________________ in _______, collects nearly $800 million in annual fees. (Nonetheless, local agencies, staffed by one or several practitioners, still dominate the industry).
In the _____s and ______s, companies were obligated to consider minority rights, consumer rights, environmental implications and other social issues.
Business began to contribute to charities.
This new policy of _____________________ (______) continued into the ______s (corporations came to realize that their reputations are a valuable asset to be protected, conserved, defended, nurtured, and enhanced at all times).
Publics have become much more fragmented, specialized, and sophisticated due to the plethora of channels and cable networks, talk radio stations, blogs, websites, and social media outlets catering to every persuasion, enabling media consumers to choose what they want to view.