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Terms in this set (20)
paid messages that appear just about everywhere — on television, radio, the Internet, billboards, schools, bathroom stalls, buses, and so forth — that attempt to persuade consumers to purchase a product or service
a system where people primarily make money through farming and related agricultural endeavors
a method used in a factory that involves a number of workers doing very specific tasks that add up to the manufacture of complex products; for example, on an auto assembly line, dozens of workers are assigned very specific tasks in which they build one of the many parts needed to create a car, and other workers are given the very specific task of putting some of these parts together
the cultural value that (1) promotes the idea that spending money is good for the economy and good for the well-being of individuals, (2) promotes the idea that spending money is a fun and pleasurable leisurely pastime, and (3) believes that problems in one's life can be solved through purchasing the right product
digital video recorder
(DVR) a device that can be used to record television onto a hard drive so that users can retrieve the programs at their convenience. DVRs allow people to fast-forward through commercials easily; a popular brand of DVR is TiVo
a system where people primarily make money through the mass production and sale of goods
when a company or advertising agency pays to have its product displayed within a movie, television show, or publication. For example, the characters in a movie might be sitting on either side of a can of Coke.
out in the country in a relatively unpopulated area
a company that pays to be the sole advertiser during a TV show; in the early days of TV, programs usually were sponsored by a single advertiser
in a city or town with a relatively large and concentrated population
In the 1950s, television shows typically were interrupted by advertisements by about 10 different companies.
Throughout the 1950s, it was very common to see television shows about people who didn't have much money.
Between 1890 and 1929 _____.
people started buying lots of mass produced goods that were produced on assembly lines
Before the 1980s, movie makers had to pay a company if a company's product was accidentally shown in a film.
According to low estimates, we see advertisements every _____ minutes.
In the beginning of the 20th century, the population of the country largely was moving from rural areas to urban areas, and the economy was transforming from an agrarian economy to a ________.
Today, three forms of advertising remain most popular. These are traditional advertising, product placement, and __________.
programming that promotes consumerism
One effect of the sponsors' push for characters who visibly used products in their home was that television shows quickly came to focus almost exclusively on people who were __________.
_____ is when a company or advertising agency pays to have its product displayed within a movie, television show, or publication. For example, the characters in a movie might be sitting on either side of a can of Coke.
The cultural value that promotes the idea that spending money is good for the economy is called _____.
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