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a message about life or human nature that is conveyed through a literary work. A general statement that can be applied to many works, often containing more than one.
based on the idea, "if you repeat something over and over again, people will believe it."
used with images of beautiful women looking strong and more athletic, to represent beauty and power
When an advertiser humanizes or simplifies their product, especially technology
Mass marketing to a subculture
a product for a smaller group of people within the main culture (ex. golfers, retirees)
invented the art of philosophical discussion. Questioned people's belief in the truth of popular opinion, parents became leery of his influence on their children. Killed himself by drinking hemlock
student of Socrates. Also studied under Pythagoras. Established his own academy and wrote The Republic.
spent his life examining a variety of topics including logic, philosophy, ethics, biology, psychology, politics, rhetoric
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