Deca Business Admin Core - Marketing
Terms in this set (20)
Any name or symbol used to identify the goods and/or services of a seller and differentiate them from similar goods and/or services of competitors.
Purchase decision making pattern that is a complex amalgam of needs and desires, and is influenced by a multitude of factors.
A purchaser of a good or service in retail.
The description of outward traits that characterize a group of people, such as age, sex, nationality, marital status, education, occupation or income.
The movement of goods and services from producer to final customer.
Budgeting for marketing activities, obtaining the necessary funds needed for operations and providing financial assistance to customers so they can purchase the business' products and services.
A commitment to buy again a preferred product or service.
The percentage of the total market for a product/service category that has been captured by a company.
Coordination of business activities to provide goods and services to meet the wants and needs of customers.
The idea that businesses should strive to make a profit by satisfying customers' wants and needs.
The blending of all decisions related to the 4 P's: product, place (distribution), price, and promotion.
The position a business holds in customers' mind relative to the competition.
The value placed on a good or service; what a customer has to pay in order to obtain a product.
Product Service Management
Obtaining, developing, maintaining, and improving a product in response to a market opportunity.
Goods and services.
Marketing activities designed primarily to persuade, inform, or remind members of a target audience.
The study of personality, values, attitudes, interests, and lifestyles.
The use of marketing devices; such as displays, premiums, rebates, and contests; to stimulate purchases.
Communicating directly with potential customers to determine and satisfy their needs.
The specific group of customers that a company aims to capture. They have been identified as people with needs or wants that can be met with the products or services from this company. It is mainly defined by age, gender, geography, socioeconomic grouping, or any other combination of demographics.
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