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JOUR 331 11/2

Terms in this set (6)

co-creation of brand messages

- FB, tweet, etc.
- credibility and authenticity of user-generated content

hyper-targeted messaging

target audiences on social media according to
- behavior
- interests
- locations
- lifestyles
- connections
- recent purchases

making sense of social media

branding is the age of social media requires an understanding of its role in contributing the overall marketing communication objectives

setting communication objectives

- reach: content visibility
- frequency: message repetition
- feedback: message response

social media measurement

- measured against ur communication objectives
- key performance indicators (KPIs)

quantity and quality

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