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Terms in this set (10)
What are the two main ways businesses usually create an address list?
By collecting addresses on their own or by purchasing a list from a third party
What is an internal email list?
One that was generated by the business itself
What is a great advantage of an internal list?
It contains names voluntarily supplied by customers, so they are more apt to read any emails they get
What is the main reason a business might use a third-party list?
It is difficult to collect a large number of email addresses
What is a "hard bounce"?
An email returned because an address does not exist or has been closed
What did the CAN-SPAM Act of 2003 do?
Require "unsubscribe" links in all marketing emails
According to the reading, which of the following would be considered a good response rate for an email campaign?
What does "total opens" measure?
The count of recipients who actually open your marketing campaign's email message
What is a loyalty program?
Any kind of marketing strategy that creates loyal customers
Which of the following is the best example of a loyalty program?
A "buy nine, get the tenth one free" punch card
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