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buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between parties
development and maintenance of long-term, cost-effective relationships with individual customers, suppliers, employees and other partners for mutual benefit
employees or departments within the organization whose success depends on the work of other employees or departments
frequent buyer or user marketing programs that reward customers with cash, rebates, merchandise, or other premiums
marketing effort sponsored by an organization that solicits response from individuals who share common interests and activities
use of software to analyze marketing information, identifying and targeting messages toward specific groups of potential customers
program that is customized to build long-term relationships with customers, one at a time
involves connecting directly with existing potential customers through nonmainstream channels
firms let satisfied customers get the word about products out to other customers- like spreading a virus
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