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DECA Marketing Cluster Vocab

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Appropriation (Tort)

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Terms in this set (211)

Appropriation (Tort)

Involves a business or person who uses, without permission, another person's name, likeness, and other unique characteristics for the benefit or gain of the user

Civil wrongdoings that cause harm or injury to another party

Wrongful Interference (Tort)

Predatory behavior undertaken by a business to draw either customers or employees away from a competitor

Defamation (Tort)

Making false, malicious statements about a person or organization

Conversion (Tort)

When personal property is taken from the owner and given to someone else to use

Acts as a "legal person" in doing business and is owned by stockholders who have purchased stock

A form of business ownership in which the business is owned by two or more persons

Sole Proprietorship

Form of business ownership in which the business is owned by one person

Owned and operated by its user-owners to supply goods and services to its members

Channel Management

Involves understanding the concepts and processes needed to identify, select, monitor, and evaluate sales channels

Involves understanding the concepts and strategies needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome

The marketing function that involves determining and adjusting prices to maximize return and meet customers' perceptions of value

Product/Service Management

The marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities

Intermediarires

Middlemen and incude sales agents, wholesalers, and retailers who perform specific functions in the movement of goods form producers to consumers

Direct Channels of Distribution

Involve producers and either industrial or ultimate consumers