Chapter 15 - Communicating the Research Results
Terms in this set (4)
portion of a research report that explains why the research was done what was found, what those findings mean and what action, if any, management should undertake
generalizations that answer the questions raised by the research objectives or other wise satisfy the objectives
conclusions applied to marketing strategies or tactics that focus on a client's achievement of differential advantage.
overseeing the development of excellent communication systems, data quality, time schedules, cost controls, client profitability, and staff development