How can we help?

You can also find more resources in our Help Center.


Name Calling
attaching negative labels to your opponent
Plain Folks
tell voters that you are just like them, an ordinary person with similar needs and ideas
appeal to desire to follow the crowd
connecting yourself with a famous, popular, and respected people, groups, or symbols
Card Stacking
use only those facts that support your argument. For example, "My opponent voted against raising social security", you do not mention that she voted no because the proposed increase was too SMALL
Glittering Generalities
use words and phrases that sound appealing that everyone agrees with like "Hope" and "Change"