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Name Calling

attaching negative labels to your opponent

Plain Folks

tell voters that you are just like them, an ordinary person with similar needs and ideas


appeal to desire to follow the crowd


connecting yourself with a famous, popular, and respected people, groups, or symbols

Card Stacking

use only those facts that support your argument. For example, "My opponent voted against raising social security", you do not mention that she voted no because the proposed increase was too SMALL

Glittering Generalities

use words and phrases that sound appealing that everyone agrees with like "Hope" and "Change"

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