Here are eight tips for writing amazing copy for yearbook
Terms in this set (17)
DO YOUR HOMEWORK
DEVELOP A FEATURE ANGLE
Find a focus
GRAB 'EM WITH THE LEAD
You've only got a few words to get their attention
Focus on what's most interesting
Avoid "this year" and vague words like "many"
TYPES OF LEADS
Alluding to a familiar person, event, line or song
To be effective, the allusion must be familiar enough for the audience to recognize
It looked like an episode of "Friday Night Lights." As the Trojans took the field against arch-rival Okemos, the fans erupted, filling the stadium with noise.
Points out opposites or extremes
She stands a mere five feet, one inch, a full foot shorter than most of her teammates. But junior Samantha Smith towers over the rest of the varsity football team when it comes to kicking ability.
Paints a vivid word picture by describing sights, sounds, smells, tastes and feels
Smells of sweaty bodies punctuated the steamy locker room as players hung their heads, slumping in silence after their loss to Hudson.
Uses a direct quotation
To be effective, it must be a powerful, memorable quote
"I heard my shin bone crack and knew that my season was over," senior Joe Jones said.
Create a situation
Can be either factual or fictional
As the rain dripped off his helmet, senior Ryan Holt watched the final play of the game against Mason. After three years as part of the starting line, his high school football career had ended.
Uses an unusual or shocking fact
Aims to catch the reader off guard
Three sprained ankles, a broken arm, two concussions and one heat stroke. All were the result of the first week of varsity football practice.
Holds back on the main focus of the story to build suspense
It started as a sprinkle, then built to a shower and finally became a downpour. The rumble of thunder, distant at first, became louder. With just three minutes left, the refs postponed the game.
ADD LIFE WITH ACTIVE VOICE AND GREAT QUOTES
Say "John scored the touchdown," not "The touchdown was scored by John."
Give students a voice − and get more of them in the book
Be sure the quotes are meaningful
KEEP YOUR OPINIONS TO YOURSELF
Present the details and the facts without commenting on them
Be careful of adjectives and adverbs that offer an opinion
REMEMBER, YOU'RE RECORDING HISTORY
Write in past tense
Write in third person
Include specific details like
names, dates, scores, costs
Keep sentences simple
Keep paragraphs short
Keep the fluff out
CONCLUDE WITH POWER
Use stylistic devices or information from your lead to bring the readers full circle
Find the perfect summarizing quote
1 OR 2 MORE THINGS
Learn from the professionals
Be open to revision and editing
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