There are three primary areas a project manager must focus on managing to ensure success: Manage People: Managing people is one of the hardest and most critical efforts a project manager undertakes. How to resolve conflicts within the team and how to balance the needs of the project with the personal/professional needs of the team are a few of the challenges facing project managers. More and more project managers are the main (and sometimes sole) interface with the client during the project. As such, communication, negotiation, marketing, and salesmanship are just as important to the project manager as financial and analytical acumen. There are many times when the people management side of project management made the difference in pulling off a successful project. Manage Communications: While many companies develop unique project management frame-works based on familiar project management standards, all of them agree that communication is the key to excellent project management. This is quite easy to state, but not so easy to accomplish! It is extremely helpful if a project manager plans what and how he/she will communicate as a formal part of the project management plan. Most often a document, it is referred to as a communications plan. A project manager distributes timely, accurate, and meaningful information regarding project objectives that involve time, cost, scope and quality and the status of each. The project manager also shares small wins as the project progresses; informs others of needed corrections; makes requests known for additional resources; and, keeps all stakeholders informed of the project schedule. Manage Change: Dynamic organizational change is inevitable and an organization must effectively manage change as it evolves. With the numerous challenges and complexities that organizations face in today's rapidly changing environment, effective change management thus becomes a critical core competency. Change management is a set of techniques that aid in evolution, composition, and policy management of the design and implementation of a system.