Create an account
Describe the two steps of choosing.
1. Narrow choices down to a few.
2.Careful comparison of highlighted options.
Explain the four major patterns guiding people's choices (risk aversion, temporal discounting,
certainty effect, keeping options open) and reactance.
Risk aversion - People are more impacted by losses than gains.
Temporal discounting - What happens right now is more important than what happens in the future.
Certainty Effect - Some features of a decision have possibilities and odds, while others are more certain. Placing too much emphasis on the certain.
Keeping options open - waiting to make a decision to see different options.
Reactance - The desire to have freedom of choice and dislike to have options taken away
Please allow access to your computer’s microphone to use Voice Recording.
Having trouble? Click here for help.
We can’t access your microphone!
Click the icon above to update your browser permissions and try again
Reload the page to try again!Reload
Press Cmd-0 to reset your zoom
Press Ctrl-0 to reset your zoom
It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.
Please upgrade Flash or install Chrome
to use Voice Recording.
For more help, see our troubleshooting page.
Your microphone is muted
For help fixing this issue, see this FAQ.
Star this term
You can study starred terms together