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when we adhere to or adjust our thoughts, feelings, and/or behavior to be consistent with the standards of a group or society
Informational Social Influence
reason 1 why we conform
influence resulting from a person's willingness to accept other's opinions about reality
Normative Social Influence
reason 2 why we conform
influence resulting from a person's desire to gain approval or avoid disapproval
Factors that strengthen conformity
one is made to feel incompetent and insecure
group has at least 3 people
one admires the group's status and attractiveness
one has made no prior commitment to any response
others in the group observe one's behaviour
the particular culture strongly encourages respect for social standards
the group is unanimous
Factors that influence helping behaviour
diffusion of responsibility
time pressure (Darley and Batson 1973 priest example)
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