Ad Blitz: Advertisement Selling Procedures for Yearbook
Terms in this set (18)
Why is yearbook advertising important?
Helps pay for the yearbook
Gives staff real-life experiences
Keeps cost of book affordable for students and parents
Provides for recognition and reward
Preserves school and community history
Full page cost
Half page cost
Quarter page cost
Business Card size cost
Greet and introduce yourself politely
Be sure you are speaking with the person who handles advertising
Do not eat, drink, or chew gum while speaking with the person
Be respectful and quiet
Listen and always focus on the person; don't get distracted by the people around you
Always say a "thank you," even if no sale takes place
This is where you explain advertising in the yearbook
Explain the different sizes of ads and costs of each
Explain why we are selling ads
If the company has purchased in the past, attempt to up-sell or offer a larger sized ad
Assume the sale
Sealing the deal
This is where you verify the ad content and design; collect the money or make arrangements to pick it up or have the sale billed to the company; if billing, get the mailing address; complete the contract with all the necessary information; give the business a copy of the agreement
Filling out a receipt
Fill out the date, business, amount in both dollars and script; reason for purchase; paid or billed; name of sales person
Rules of solicitation
If there is a sign that states "No Solicitation" or "No Solicitors," it means that you may not go in and ask them to buy an ad.
Includes the groups, the area and businesses in which to solicit ads, buying or not buying information, and businesses that were closed.
Also includes the sales person's initials.
Businesses that are closed
Revisit later in the day, if possible.
Visiting additional businesses
Add any businesses visited that are not listed already.
No more than two persons visiting per business; divide out businesses so that everyone has a chance to sell ads.
Give the yellow copy to the customer and keep the white one in the receipt book.
Fill out the date, business name, contact person, address, phone number, email (if there is one), ad size, price paid or to be billed,
Refuting and addressing counterclaims
be prepared to offer specific information that may persuade the business to agree to buy an ad.
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