Theory 2: The likelihood if attitude predicting behavior depends on the person rather than the attitude
o High vs. low self monitors-
• low self monitors have attitudes and behaviors that highly correlate, they are consistent, high self monitors are inconsistent
o Self consciousness-
• High private self consciousness people are self aware, low private self consciousness people are blind to their behavior and how they feel. High privates are more consistent than low.
• High public self conscious are aware of what others think of them, and so they have a low correlation between attitude and behavior.
o Need for Consistency-
• People who have a high need for consistency are:
Very self aware
Feel high dissonance when attitudes and behaviors don't correlate, people with a low need they don't really care