ex: This is the best job offer he's going to get but he's too ____ to realise it.
someone's idea or invention
ex: The advertising campaign was the ____ of one of the junior managers.
to make someone change their beliefs by very strong persuassion
ex: Don't let all those TV adverts ____ you into buying that new toy.
a sudden clever idea
ex: I couldn't think how to raise the money we needed and then Jim had a ____: a car boot sale!
intelligent (of a person)
ex: You don't have to be ____ to succeed, you just need common sense.