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7 Types of Propaganda

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Terms in this set (7)

The act of relating something or someone we like or respect with a product. Symbols are constantly used in this form.

The use of well known, respected people to endorse a product or service.

Glittering Generalities

The act of referring to words or ideas that evoke a positive emotional response from an audience. Virtue words are often used.

The use of everyday people to sell a product or service. Speakers in ads appear to make the person to be one of the people.

Attempts to persuade the target audience to take a course of action, "Everyone else is taking." "Join the crowd." This technique reinforces peoples natural desire to be on the winning side.