Print test
5 Written questions
5 Matching questions
 noncomparative scales? likert, semantic, stapel LSL
 chi square?
 types of surveys? 5
 problems are depicted on a?
 likert?
 a agreement or disagreement to a statement about the stimulus
 b decison tree
 c personal
phone
mail
online
combo  d scaled independently
interval or ratio scaled
e.g. continuous/itemized rating scale likert, semantic, stapel  e statistical test of the relationship between variables
sig <.05 relationship exists
5 Multiple choice questions
 looks for linear relationship
<.05 shows relationship between IV and DV
regression equation to predict DV's for varying IV's
RSQ=variance in the DV explained by the IV's
backward regression=determine optimal V's to explain varience in DV  numbers serve as labels for classifying
mutually exclusive e.g male=1 female=2
based on frequency counts  scale dependent vairable and 1 or more independent variables that are levels (0 or 1)
 1) question format structure/ disguise
2) question wording simple,
unambiguous, length
3) question content one of more? required?
4) sequence and layout easy first, sensitive last, general to specific  all properties of NOI
has absolute zero
all statistical techniques
5 True/False questions

ordinal scale? → numbers serve as labels for classifying
mutually exclusive e.g male=1 female=2
based on frequency counts 
comparative scales? constant, rank order, pairing CRO → direct comparison
ordinal or rank properties
e.g. constant sum, rank order, paired comparison 
stapel → intensity and direction relating to a stimuli aspect

2+ categorical variables tool? 2C CT → correlation

types of scales? NOIR → all properties of NOI
has absolute zero
all statistical techniques