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5 Written questions

5 Matching questions

  1. noncomparative scales? likert, semantic, stapel LSL
  2. chi square?
  3. types of surveys? 5
  4. problems are depicted on a?
  5. likert?
  1. a agreement or disagreement to a statement about the stimulus
  2. b decison tree
  3. c personal
    phone
    mail
    online
    combo
  4. d scaled independently
    -interval or ratio scaled
    e.g. continuous/itemized rating scale- likert, semantic, stapel
  5. e statistical test of the relationship between variables
    -sig <.05 relationship exists

5 Multiple choice questions

  1. -looks for linear relationship
    -<.05 shows relationship between IV and DV
    -regression equation to predict DV's for varying IV's
    -RSQ=variance in the DV explained by the IV's
    -backward regression=determine optimal V's to explain varience in DV
  2. numbers serve as labels for classifying
    -mutually exclusive e.g male=1 female=2
    -based on frequency counts
  3. scale dependent vairable and 1 or more independent variables that are levels (0 or 1)
  4. 1) question format- structure/ disguise
    2) question wording- simple,
    unambiguous, length
    3) question content- one of more? required?
    4) sequence and layout- easy first, sensitive last, general to specific
  5. all properties of NOI
    -has absolute zero
    -all statistical techniques

5 True/False questions

  1. ordinal scale?numbers serve as labels for classifying
    -mutually exclusive e.g male=1 female=2
    -based on frequency counts

          

  2. comparative scales? constant, rank order, pairing CROdirect comparison
    -ordinal or rank properties
    e.g. constant sum, rank order, paired comparison

          

  3. stapelintensity and direction relating to a stimuli aspect

          

  4. 2+ categorical variables tool? 2C CTcorrelation

          

  5. types of scales? NOIRall properties of NOI
    -has absolute zero
    -all statistical techniques

          

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