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5 Written questions

5 Matching questions

  1. attribute dollar value?
  2. stapel
  3. problems are depicted on a?
  4. ratio scale?
  5. three types of research design?
  1. a price customers would be prepared to pay
    - (price level difference/ Price B) x Attributes B
  2. b all properties of NOI
    -has absolute zero
    -all statistical techniques
  3. c intensity and direction relating to a stimuli aspect
  4. d decison tree
  5. e causal

5 Multiple choice questions

  1. y=a+bx+cx...e
  2. consistent measures across time and items
    -internal consistency- highly correlated
    -stability- same results over time
  3. sequential variables that follow numerical order
  4. labeling
  5. >survey, secondary data
    1) format
    2) wording
    3) content
    4) sequence and layout

5 True/False questions

  1. validity and reliability?generalisation over all situations


  2. 1+ scale independent and 1+ scale dependent tool? 1S1C Rcorrelation


  3. types of scales? NOIRnominal


  4. closed ended questions?list or rating scale alternative responses provided
    -ad: les potential error, comparable responses, easy answers for interviewer
    -disad: meaningless results, limited self expression, reponse creation (bias/limitation)


  5. research problem?action