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5 Written questions

5 Matching questions

  1. measurement and scaling impacts on?
  2. research steps for secondary info? 5
  3. step 3 descriptive?
  4. step 3 exploratory?
  5. noncomparative scales? likert, semantic, stapel LSL
  1. a problem definition
    choose research design
    sample and collect data
    analyse data
    write report
  2. b the survey
  3. c scaled independently
    -interval or ratio scaled
    e.g. continuous/itemized rating scale- likert, semantic, stapel
  4. d >survey, secondary data
    1) format
    2) wording
    3) content
    4) sequence and layout
  5. e >interviews, focus groups, case studies of groups or individuals
    -chosing numbers depends on the problem, target audience, time and cost

5 Multiple choice questions

  1. quanititative, cause and effect
  2. categorises the variables in meaningful way
    -based on centile statistics
  3. 1) question format- structure/ disguise
    2) question wording- simple,
    unambiguous, length
    3) question content- one of more? required?
    4) sequence and layout- easy first, sensitive last, general to specific
  4. y=a+bx+cx...e
  5. list or rating scale alternative responses provided
    -ad: les potential error, comparable responses, easy answers for interviewer
    -disad: meaningless results, limited self expression, reponse creation (bias/limitation)

5 True/False questions

  1. issues with noncomparative scales?labeling


  2. types of surveys? 5nominal


  3. reliability?consistent measures across time and items
    -internal consistency- highly correlated
    -stability- same results over time


  4. scaling?intensity and direction relating to a stimuli aspect


  5. chi square?statistical test of the relationship between variables
    -sig <.05 relationship exists


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