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5 Written questions

5 Matching questions

  1. levels?
  2. measurement?
  3. decision problem?
  4. research design depends on?
  5. scaling?
  1. a creating a continuum where objects are located
  2. b 0 or 1 e.g high or low
  3. c action
  4. d assigning numbers/symbols to object according to pre-specified, uniform rules that do not change
  5. e nature of problem
    target market
    cost and time

5 Multiple choice questions

  1. y=a+bx+cx...e
  2. quanititative, cause and effect
  3. consistent measures across time and items
    -internal consistency- highly correlated
    -stability- same results over time
  4. -uncertainty- provide alternatives
    -avoid generalisations and estimates
  5. numbers serve as labels for classifying
    -mutually exclusive e.g male=1 female=2
    -based on frequency counts

5 True/False questions

  1. types of surveys? 5personal


  2. if a relationship exists the null hypothesis is?significance is <.05


  3. survey? 4intensity and direction relating to a stimuli aspect


  4. step 4 causal and descriptive? 3>statistical techiniques to investigate relationship between:
    2+ catagorical variables
    2+ scale variables
    1+ scale independent and 1+ scale dependant


  5. generalisability?generalisation over all situations