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Social Science
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Advertising
Out Of Home Advertising
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What is out of home (outdoor) advertising ? Examples
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- reaches prospects outside of their homes
- Examples include billboards, bus and taxi advertising, subway posters, and terminal advertising.
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Terms in this set (22)
What is out of home (outdoor) advertising ? Examples
- reaches prospects outside of their homes
- Examples include billboards, bus and taxi advertising, subway posters, and terminal advertising.
What is the most common form of out of home media
on-premise signage
What is on-premise signing
Promotes and identifies places of business on the physical property where the sign is.
What are the characteristics of outdoor advertising?
1. US advertisers spend approximately $6 billion in outdoor advertising.
2. Outdoor ads work 24/7 without interruption.
3. They can't be zipped, zapped, or unopened.
4. There are about 400,000 outdoor ad structures (called plants) in the US owned by 3000 companies.
What are billboards?
a large outdoor board for displaying advertisements.
- There are about 400,000 outdoor ad structures (call plants (but they aren't actually)), in the US owned by 3,000 companies
