The three basic forms that a product can take are
a) markets, products, and images.
b) goods, ideas, and intangibles.
c) brands, services, and tangibles.
d) services, ideas, and goods.
e) ideas, services, and things.
The forces of the marketing environment include
a) political, legal and regulatory, sociocultural, technological, economic, and competitive.
b) sociocultural, legal, regulatory, economic, and competitive.
c) legal, regulatory, political, and sociocultural.
d) competitive and noncompetitive forces that affect most lifestyles.
e) fairly static components.
In managing customer relationships, the three primary ways profits can be obtained are by
a) acquiring new customers, enhancing the profitability of new customers, and shortening the duration of relationships with existing customers.
b) enhancing the profitability of existing customers, eliminating customers who provide smaller profits, and finding new customers.
c) extending the length of relationships with customers, cutting organizational costs, and enhancing the profitability of new customers.
d) eliminating long-term customers who have decreased purchases, finding new customers, and increasing sales to existing customers.
e) enhancing the profitability of existing customers, extending the duration of relationships with customers, and obtaining new customers.