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Terms in this set (22)
a set of reasons given with the aim of persuading others that an action or idea is right or wrong
the writer's position or stance on a topic
the opposing/opposite viewpoint
the statement that justifies the claim.
facts or information that indicate whether a belief is true or valid
techniques an author uses to convince you of his point of view
a technique that taps into people's desire to belong.
a technique that tries to gain moral support for a claim by linking the claim to a widely accepted value
appeal to fear
a technique that makes people feel as if their safety, security, or health is in danger.
is a method of persuasion that's designed to create an emotional response.
appeal to pity
a technique that taps into people's compassion for others
uses words with strongly positive or negative connotations (associations) to stir people's emotions.
information, ideas or rumors spread to help or harm a person, group, institution,etc.
speech or writing that is false or misleading
error in reasoning
the technique of relying on the support of a celebrity, expert, or satisfied customer to be convincing.
proves the counterclaim wrong and further supports the claim.
emotion connection to the audience
credibility of the speaker
a statement or theory that is put forward as a premise to be maintained or proved.
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