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5 Written questions

5 Matching questions

  1. Gatekeeping function
  2. Cultural Universal
  3. Sub-culture
  4. Organic solidarity
  5. Emile Durkheim's research on suicide
  1. a A common practice or belief found in every culture
  2. b Durkheim's term for the interdependence that results from people needing others to fulfill their jobs; solidarity based on the interdependence brought about by the division of labour
  3. c A segment of society that share a distinctive pattern of mores, folkways, and values that differs from the pattern of the larger society.
  4. d Filtering what information the audience recieve and how we get it, also filters the information that the audience does not recieve.
  5. e His research suggests that suicide, although it is a solitary act, is related to group life. Religous affiliations had a lower rate; the unmarried had a much higher rate; soldiers were more likely to take their lives; higher rate at times of peace than at time of war; higher rate at times of instability rather than prosperity....reflected the extent to which people were integrated into the group life of the society

5 Multiple choice questions

  1. *Efficiency - the optimal method for accomplishing a task.
    *Calculability - objective should be quantifiable (e.g., sales) rather than subjective (e.g., taste).
    *Predictability - standardized and uniform services. "Predictability" means that no matter where a person goes, they will receive the same service and receive the same product every time when interacting with the McDonaldized organization.
    *Control - standardized and uniform employees, replacement of human by non-human technologies
  2. A group in society that influences an individual's purchasing behavior
  3. Many of our daily activities, we try to convey distinct impressions of who we are
  4. A printed or written form used to obtain information from a respospondant
  5. Emphasizes the way in which the parts of a society are structured to maintain its stability.

5 True/False questions

  1. Charles Horton CooleyBeing promoted to a level of being incompetant.


  2. Achieved statusA social position that a person attains largely through his or her own efforts


  3. Functionalist Persective on media functions and dysfunctionsFunction of media; informs us, educate-socialize,promote cunsuption, entertain, enforces norms, unifing, promotes cohesion....


  4. Characteristics of bureaucracydoes not create policy but, rather, enacts it. Law, policy, and regulation normally originates from a leadership


  5. CultureThe totality oflearned, socially transmitted cutoms, knowledge, material objects, and behavior


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