- Acceptable level of congestion or density in key areas/spatial
units (e.g., museums, parks, streets)
- Maximum acceptable loss of natural resources (i.e. water or
- Acceptable level of pollution on the basis of tolerance
- Intensity of use of transport infrastructure, facilities and
- Use and congestion of utility facilities and services
- Adequate availability of other community facilities and services,
e.g., public health, safety, housing, community services, etc.
- Advertising (most widely used method): newspaper, magazines, outdoor signs (billboards), radio, television, and directory advertising (Yellow Pages)
- Collateral Materials :
Differences from Other Advertising Materials
Directed specifically at decision maker
Brochures usually provide more details than ads do
Convention brochures, Video brochures, CD-ROMs and Others: fliers, maps, menus, newsletters, etc.
- Advertising : Any paid form of nonpersonal presentation and ideas, goods, or services by an identified sponsor.
- Personal selling : Oral Conversations, either by telephone or face to face, between salespeople and prospective customers
- Sales promotion : Approaches other than personal selling, advertising, and public relations and publicity where customers are given a short-term inducement to make an immediate purchase or booking, or to communicate with potential visitors
- Merchandising : Materials used in-house to simulate sales including brochures in display racks, signs, posters,
photographs, displays, tent cards, and other point-of-sale promotional items
- Public relations and publicity : All the activities that maintain or improve relationships with other organizations and individuals. Publicity is one public relations technique that involves nonpaid communication of information.