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5 terms

Mar ex 1

STUDY
PLAY
Value is:
what you get for what you give.
Jenny, the delivery and sales representative for a beer distributor is calling on a retailer and sees the shelves are almost empty. An unexpected sporting event held nearby resulted in a huge increase in sales. She calls her company's distribution manager and requests a special delivery for her customer. Jenny is providing the important marketing function of:
alerting the logistics department when to ship products.
Promotion
is communication by a marketer that informs, persuades, and reminds potential customers.
The four Ps comprise the marketing mix, which is the ______________ set of activities that the firm uses to respond to the wants of its target markets
controllable
Effective promotion enhances a product or service's:
perceived value.