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MKTG Consumer Behavior Test 3

Terms in this set (50)

A store's atmosphere can influence which of the following?
consumers' judgments of the quality of the store
store's image
shoppers' moods
shoppers' willingness to visit and linger
Atmosphere is referred to as _____ when describing a service business such as a hospital, bank, or restaurant.
servicescape
Under conditions of crowding, consumers tend to _____.
buy less
make faster decisions
use less information
be less satisfied
Which situational characteristic deals with the effect of time on consumer behavior?
temporal perspective
A socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning is referred to as a _____.
ritual situation
A(n) _____ is the way an individual perceived his or her feelings and situation to be at the present time.
current state
Which dimension of self-concept refers to the individual's perception of who I am now?
actual self-concept
Charles was examining his perception of himself as whom he would like to be. Charles is examining his _____.
ideal self-concept
Caleb learned from his parents that littering was bad, so when he sees someone doing it, he forms an unfavorable impression of that person. Caleb's learned predisposition to dislike someone who litters represents his _____.
attitude
One of the major distinctions of self-concept is between _____ and _____ - which is also related to an important value dimension in the U.S. and abroad.
independent self-concept; interdependent self-concept
In which type of ad does a person, generally a typical member of the target market, recount his or her successful use of the product, service, or idea?
testimonial ad
The totality of the individual's thoughts and feelings having reference to himself or herself as an object is known as _____.
self-concept
Which PRIZM social group is characterized by smaller, less densely populated cities or satellites to major cities?
Second City
The extended self consists of the self plus _____.
possessions
_____ is how a person lives.
Lifestyle
Which component of attitudes consists of a consumer's beliefs about an object?
cognitive
Attempts to develop quantitative measures of lifestyle were initially referred to as _______________, and is a term that is frequently used interchangeably with lifestyle.
Psychographics
Generally speaking, compared to attitudes formed under the peripheral route, attitudes formed under the central route tend to be _____.
stronger
more resistant to counterpersuasion attempts
more accessible from memory
more predictive of behavior
How many PRIZM segments are there?
66
Feelings or emotional reactions to an object reflect the _____ component of an attitude.
affective
Madeline has a(n) _____ toward Regular Coke, whereby she simultaneously really likes the taste but also is really negative about the brand because it has high calories.
ambivalent attitude
Simply presenting a brand to an individual on a large number of occasions might make the individual's attitude toward the brand more positive is known as _____.
mere exposure
The elaboration likelihood model posits two routes to persuasion, which are the _____.
central route and peripheral route
Giving out candy to children on Halloween, giving chocolate and roses to sweethearts on Valentine's Day, and wearing green and drinking green beer on St. Patrick's Day are all examples of _____.
ritual situations
For years, the U.S. Army ran an advertising campaign with the tagline, "Be all you can be." To which of Maslow's needs is this appealing
self-actualization
In which type of motivational conflict must a consumer choose between two attractive alternatives?
approach-approach
Maslow's hierarchy of needs is based on which premise?
All humans acquire a similar set of motives through genetic endowment and social interaction.

Some motives are more basic or critical than others.

The more basic motives must be satisfied to a minimum level before other motives are activated.

As the basic motives become satisfied, more advanced motives come into play.
Maslow's hierarchy of needs includes all EXCEPT which of the following?
cognition
Which of the following do marketers need to be concerned about with respect to using celebrities as company spokespersons?
overexposure of the celebrity

negative behavior involving the spokesperson

image of the celebrity does not match the image of the product or brand
Many victims of hurricane Harvey were left without their homes, food, and water--basic necessities for living. Based on Maslow's hierarchy of needs, which motives were activated for these individuals?
physiological
Which of Maslow's needs reflects individuals' desires for status, superiority, self-respect, and prestige?
Self esteem
With respect to the specific lifestyle scheme developed by Porsche, which segment of consumers is ambitious and driven, values power and control, and expects to be noticed
Top Guns
Which type of ad directly compares the features or benefits of two or more brands?
comparative ad
Which type of appeal uses the threat of negative (unpleasant) consequence if attitudes or behaviors are not altered?
fear appeals
Dr. Rosenfeld is the doctor on Sunday House Call, a Sunday morning health program on the Fox News channel. Dr. Rosenfeld is highly esteemed in his field and provides up-to-date medical information for viewers. Sometimes he recommends specific products, and Valerie, a regular viewer of the program, trusts what he says or recommends because he doesn't seem to have an apparent motive to mislead viewers. Which characteristic does Dr. Rosenfeld possess?
source credibility
Advertisements and packages for Kellogg's Smart Start breakfast cereal include the seal of the American Heart Association, indicating that it is a hearty-healthy choice. This seal can influence consumers to purchase this brand because the American Heart Association has a reputation of trustworthiness and expertise. The seal appearing on packages and in advertisements represents a _____.
third-party endorsement
Kimberly-Clark is interested in mothers' emotional reactions to their Huggies brand of disposable diapers, which usually have popular characters or cute designs printed on them. Which component of attitude is Kimberly-Clark interested in?
affective
Brand switching and impulse buying may result from a consumer's _______
Need for stimulation
The desire to have all facets of oneself consistent with one another corresponds with a consumer's
Need for consistency
need for autonomy and need for stimulation are classified as _______ motives
Cognitive growth motives
The need to develop mutually helpful and satisfying relationships with others is a _______
Need for affiliation
Elizabeth is 15 years old and is asking her parents for more freedom. She wants to make more of the decisions that affect her, such as the clothes she wears, how late she can stay out, and what school she attends. This is an example of Elizabeth's need for _____.
autonomy
Stephanie is a working mother of two children. She has a stressful job, so she makes a point of walking two miles on her treadmill each day to help her unwind. By doing this, Stephanie is satisfying her _____.
need for tension reduction
Which need is activated when one's identity is threatened, motivating the person to protect his or her self- concept and utilize defensive behaviors and attitudes?
need for ego defense
Kevin is shy and doesn't really like to be around others. Most of the others from his high school that went to the same college he did got involved in student organizations, such as fraternities and sororities, business organizations, and religious groups, but Kevin didn't join anything. Kevin has a low need for _____.
affiliation
individuals with which type of self-concept tend to be obedient, sociocentric, holistic, connected, and relation oriented?
interdependent self-concept
Which of the following is NOT a strategy for altering the affective component of a consumer's attitude?
Shift importance
Which trait reflects an individual difference in consumers' propensity to be biased against the purchase of foreign products?
consumer ethnocentrism
Which of the following is a strategy for altering the cognitive component of a consumer's attitude?
change beliefs
shift importance
add beliefs
change ideal
Rod purchased Porsche to satisfy himself, not to impress others. He sees this car as a reward for his hard work. To which segment of Porsche owners does Rod belong?
Proud Patrons
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