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Terms in this set (45)
What are some Myths vs. Realitys for conerning opportunities in sport.
Myths: Opportunities are limited, short-term opportunities are not worthwhile, and opportunities for women and minorities are limited
Reality: Project GNP $200-425 billion, Fourth largest growth rate, and growth approximately 27%
What are some things you can expect from getting a job in the sport industry?
competition, nontraditional hours, industry perks, growth and advancement, and exciting opportunities
What is the difference between sport and sports?
Sport is within the business side of the sport and sports is the actual sport itself on the field
What are some of the reasons we should study sport?
1. Athletes serve as role models
2. Sport is omnipresent
3. Increase in sport coverage
What is deviance in sport?
Any act that violates the norms of an activity
What methods are used to understand sport behavior?
Surveys, Observational studies, interviews
How is communication broken down in the sport industry and what do we need to spend more time doing?
Do more time listening than speaking, speaking than reading, more reading than writing.
Difference between upward, downward, and lateral communication?
Upward: allows upper management to receive info form customs
Downward: info transmitted from upper management to mid/lower levels
Lateral: communities that flows between various individual groups at levels of management
What are the different mass media communications?
Print media, newspapers, radio, television, internet, sport information
Different forms of electronic media?
Internet, Twitter, podcasts, smart phones, social networking, email
What is management?
Process of achieving organizational goals with and through other people within the constraints of limited resources
Know and understand the PODM Model.
Planning: identify goal, establishing objectives, and implementing action plans within constraints of the organization.
Organizing: delegation of tasks to different individual and work groups
Directing: Motivating and leading employees towards the achievement of organizational goals
Monitoring: Measuring the performance of employees and work groups against established standards
know and understand the 3 phases of monitoring.
Preliminary: screening process prior to hiring and assigning a task to an employee.
Concurrent: evolution of employee performance of different points during the completion of the task.
Feedback: evolution of employees performance after completion of tasks
Know and understand the 3 skills of management.
Technical: specific knowledge needed to perform tasks associated with a particular position
Human: ability to lead, motivate, and communicate with employees
Conceptual: Understanding the different "parts" and how to put them together as a "whole"
What is the difference between "organization problem" and "organizational opportunity"
Problem: situation could reduce the effectiveness of organizational operations
Opportunity: situation that represents as a chance for organizational growth
What are some advantages and disadvantages of group decision making?
Advantages: Gather large amounts of info, increased employee understandings of issues, better execution of decision
Disadvantages: Longer-time requirement, no access to info need to make correct decision, and employee may not have correct requirements for situation
What is economics?
Dynamic study of collective human behavior, typically involves study of market behavior
What are opportunity costs?
What you mus give up to have what you want
What is marginal costs?
How much you have to spend to get some more of what you want, without worrying about what you have already spent
What is the law of demand?
When the price of an item declines, the demand for that item increases
What is supply?
Quantity of a product that a owner is willing to offer or make available at a given price
What is equilibrium price?
Where the amount of product demanded equals the amount of product supplied.
Know and understand the 3 different types of spending.
Direct: measures actual dollars spent in local community on the event.
Indirect: secondary spending including indirect benefits plus additional profit and income
Induced: household wage earnings receive additional income resulting form the inverse in business interprice
What is Sole Proprietorship?
Business owned by one person
What is partnership?
company owned by two or more people
What is corporation?
a company formed by an agreement between the state and the person forming the company
What is limited Liability Company?
a business identity formed upon filling the organization with the proper state authority
What are the different types of budgets within a sport organization?
Cash, Revenue, and expense
What is sport marketing?
activities designed to meet the needs and wants of sport and consumers through exchange processes
What is the difference between marketing "of" and marketing "through" sport?
Of: products and services directly to consumers of sport
Through: marketing of products or services with use of sport promotions.
Know and understand the 4 P's of the Marketing Mix.
Product: what organization is trying to sell. Goods, services. Produce right product for consumer.
Place: different channels for distribution options. provide best connection to customers
Promotion: communication activities that inform, persuade, and motivate consumers to purchase product. Making interest among consumers.
Price: value of product and the price the consumer must pay to obtain it.
Know and understand the difference between "advertising" and "sponsorship"
Advertising: 30 second clip of grabbing ones attention and gaining target markets trust
Sponsorship: Potential for building loyalty and thereby, brand equity.
What determines whether a sponsorship is a good fit with an organization?
The image has to be compatible.
Define the terms "clutter" and "noise"
Clutter: too many sponsors being associated with sport entity
Noise: average person is exposed to as many as 5,000 selling a day
What does ROI stand for and why is it important?
Return on Investment. Impact that a sponsorship investment has on sales. Best indicator that the sponsorship was a success.
What are some reasons sponsors could defect, or leave, a sport organization?
1. Their goals and objectives were not met
2. They have chosen a new marketing approach
What is ethics?
set of principles that are used to determine right and wrong
What is morals?
fundamental values that dictate appropriate behavior within a culture in society
What is teleology?
focuses on the consequences of an action and weights the benefits
What is Deontology?
based on the idea of absolute rules of moral behavior
What is the definition of values?
enduring beliefs that provide guidance for personal goals and behavior
What is the difference between "terminal values" and instrumental values"
Terminal: goals (freedom, happiness, equality)
Instrumental: behavior (ambitious, clean, honest)
What is moral development?
Process of growth in which is person's capacity to reason morally is developed through cognitive maturation and experience
What is moral reasoning?
Decision process in which an individual determines whether an action is right and wrong
What is moral behavior?
Execution of an act deemed right and wrong.
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