Terms in this set (51)
Pages that appear side by side.
Different degrees of lightness and darkness on the page.
The center of interest on a publication.
Area in a document where no text or graphics appear.
Repeating a design element, like a shape, on a page.
Positioning elements in such a way that the reader's eyes are drawn through the document.
Related items should be grouped close together.
Rule of Thirds
Creates harmony in a picture by placing the focal point along the intersections of imaginary lines.
Design principle that places elements on the page so that text and/or graphic elements are evenly distributed.
Small stroke or tail at the edge of a letter or number.
Adjusting the space between two characters of text.
The vertical space between baselines of text.
White or light colored text that appears against a darker background.
The first letter of the first word is much larger font size and is embedded into the surrounding text.
Traditional typographic measurement of 12 points or 1/6 of an inch. (6 PICA = 1 INCH)
Adjusting the space between ALL of the characters in selected text.
Dots or dashes that precede tabbed text and align tab settings.
Lowercase letter that extends above the x-height.
The height of the body of all lowercase letters.
Lowercase letter that falls below the baseline.
Imaginary horizontal line on which all text characters rest.
A font that is straight edged with no tails or end marks.
The placement of text or graphics relative to the margins.
The art of using fonts and font styles to produce professional looking publications.
Styles applied to a font. (Bold, italics)
A style that has been applied to a font. (Arial Black, Arial Narrow, Arial Rounded, etc.)
Type Family or Font Family
Fonts are grouped into families. (All Arial, All Times New Roman, All Comic Sans)
The basic measurement used to measure size of type. (72 POINTS = 1 INCH) (12 POINTS = PICA)
The vertical and horizontal position of the text on a page when printed.
Folding a brochure in thirds with the left and right panels folding over the center panel.
Folding a brochure in thirds with one side panel folding over the center panel and one side panel folded behind.
Distorting images when the height and width do not stay in proportion.
Resolution Independent. Graphics made with coordinate points and mathematically drawn lines and curves.
Arranging how text flows over, around, or behind a graphic or image. (Square, Behind, Tight, In front)
Used to create Mood, Meaning, and Message
The smallest item of information in a digital image.
Gradual change from one color to another inside of a shape
Image that is (1)Resolution dependent, (2)Pixilated when enlarged, (3) a dot-by-dot representation
When objects are combined to make a single unit.
Cyan, Magenta, Yellow, Black - Color model for Printers.
Colors opposite each other on the color wheel
The width of the outline of a shape or of text.
Color process model used to display a publication on a computer monitor.
Colors next to each other on the color wheel.
To trim a graphic image for the purpose of focusing attention on a particular area of a picture.
A pattern, color or tint applied to the inside of a closed object.
A rough sketch used in the planning of a layout for design.
8 1/2" X 14"
8 1/2" X 11"
At an offset angle, shadow is added to text or graphics
Basic measurement system to measure size of type. There are 72 points to an inch.