Upgrade to remove ads
Sports Management Final Review
Terms in this set (60)
"Colors teaches us about different:
-Comfort levels in us
-Comfort levels in others
"Colors" are useful in:
-Diversity / Multicultural attitudes
-Relationships (personal, family, teacher-student etc.)
What are the 4 colors?
Green, yellow, blue red
-Supportive of people
-Structure - Routine in daily life
-Has to concentrate
-Likes personal space
-Makes good impression - Stylish
-A lot of friends - approachable
-Seems to have no problems
-Get immediate results
-Makes quick decisions
-Likes challenges - Solving problems
4 dimensions of human behavior:
-TASK / PURPOSE FOCUSED
-LOW PROFILE / RESPONDER
-HIGH PROFILE / INITIATOR
What has been the biggest change in sport communication?
-Expanded fan base
-Accessible to everyone (Live Stream, Facebook Live, IG Live, Periscope etc. )
-Always changing, most of the time.. Its entertaining
-Game stats, updates and breaking news
-Touchy topics = GREAT ratings!
Describe sports journalism
-Paid to cover specific teams - specific events
-Have to have A1 English skills.
-Can be opinionated BUT its mainly sport research & facts
-Times have changed - writing styles have changed
What 2 colors best fits Coach Cam?
Red and yellow
goal-oriented system where leadership places emphasis on the people in the process of achieving organizational goals or those people who participate in the core product. --- confused with concepts of administration and operation.
____ + _____ = practical & applicable management on all levels
Goals + People
Define core product
the primary interest of an organization.
the power to effect the outcome
What are (2) broad areas of management?
Administrative Functions (4)
Delivery Operations (4)
What are the (4) administrative functions?
Planning, Organization, Directing, Controlling
What are the (4) delivery options
Production, Support, Auxiliaries, Maintenance
Short term vs Long term
Short term (1 to 3 years)
Long term (3 years and beyond)
What are internal support systems? Give examples
take place within the organization.
-Clerical support (typing, record keeping, appointment scheduling)
-Payroll and benefit management
-Supply purchasing and distribution
What are external support systems? Give examples
involve outside contractual services
Define auxiliaries. Give examples
Spaces in a facility that support the core product but are not designed to generate additional revenue.
Examples: Parking lots / garages, vending machines, soda machines, child care (more recreational facilities)
What are the "Four P's" define each
1. Product - what the consumer/buyer receives
2. Promotion- advancement of product/strategies to deliver info
3. Price- cost of consumer to acquire a product
4. Place- where product is to be distributed
Examples of indoor structures
-Community recreation centers
-Resorts and hotels
Examples of outdoor structures
Single-purpose facility vs multi-purpose facility
Single-purpose facility - has one product that is developed & delivered ( ex: golf course)
Multi-purpose - incorporate two or more products. (ex: YMCA)
(5) developmental stages
1.Assessment - WHY do we need this facility?
-Involves: review of necessary space to developed & deliver; recognition of weakness
2. Planning- need is established, how will we do it?
-Involves: politics, prioritizing, & influences ppl
-Discussion of all needs, functions, & ideas
3. Design- recognizes needs & accepts proposal
4. Construction- involves construction management firms, contractors, & subcontractors
5. Management -produce & deliver product
management vs leadership
Management: task oriented
Leadership: people oriented
(8) initiatives to get kids to play sports
1. Ask kids what they want
2. Reintroduce free play
3. Encourage sport sampling
4. Revitalize in-town leagues
5. Think small
6. Design for development
7. Train all coaches
8. Emphasize prevention
Define salary cap
Promotes equality among teams ; Rule placing a limit on the amount of money that a team can spend on a player.
Played professionally since:
Total # of teams in NFL
How many rounds in NFL draft?
-How many picks in each round?
-Who picks first?
7 rounds, 32 picks per round. Worst to best
When can player salary be forfeited?
1. Any player who (i) willfully fails to report, practice or play with the result that the player's ability to fully participate and contribute to the team..."
2. unavailable due to incarceration
3. unavailable due to a non football injury
4. voluntarily retires
Top NFL teams
Dallas Cowboys, New England Patriots, Washington Redskins. NY Giants, San Fran 49ers
(6) global activities
1. Sport for all
2. Peace through sport
3. Development through sport
4. Women and sport
5. Education through Sport
6. Sport and Environment
How many phases are in selection process in Olympics? Name them.
3. Invitation Phase, Applicant Phase, Candidature Phase.
Define Performance Enhancement Drugs
A substance taken by an athlete that enhances performance.
Human Growth Hormone (hGH)
Why ban PED's?
- Protect health of student athlete
- Provide clean & fair competition
(7) NCAA banned drugs
1. Stimulants ( Help study, weight loss pills, keep awake)
2. Anabolic agents (Steroids)
3. Peptide Hormones (Human Growth Hormones)
4. Diuretics / Making Agents ("Fake pee" or water pills)
5. Anti-Estrogens (Mask steroid side effects - prescribed fertility / cancer )
6. Beta-3 Agonists (Asthma)
7. Street Drugs (Marijuana , crack, heroin etc.)
Define sports marketing
The process of designing and implementing for the production, pricing, promotion, and distribution of a sport product or sport business product to satisfy the needs or desires of consumers and to achieve the company's objectives.
External factors that affect sports marketing climate
Factors outside of a sport organization that affect the sport marketing climate. (e.g. media, corporation sponsors, advertisers, spectators. Etc.)
Internal factors that affect sports marketing climate
Factors inside a sport organization that affects the sport marketing climate. (e.g. management, owners, team management.)
Marketing mix or "Four P's"
The elements of product, price, place, and promotion which sports marketers manipulate to achieve marketing goals and objectives.
Elements of branding process
1. Brand awareness: consumer recognition
2. Brand image: consumer perception/beliefs about brand which affects attitude.
3. Brand equity: Value that the brand contributes to a product.
4. Brand loyalty: Consistently purchasing of one brand over all other related brands.
(3) different costs
Operating cost, Infrastructure cost, Construction/Renovation cost
Jobs in NCAA athletics & their duties
Athletic Director- oversee coaches, Athletic Trainer- helps with injuries, Athletics Event Director- planning and manages games/special events
How many divisions of NCAA & their focus
Division 1: "The Athlete Students"
Division 2: "The Student Athletes"
Division 3: All academic school
What does NCAA stand for?
National Collegiate Athletic Association
Official visits vs unofficial visits
School pays for everything: transportation, 3 meals a day, entertainment, etc.
No more than 48 hrs.
Unofficial- Student-athlete/parents pay for everything.
May receive up to 3 tickets to a home sporting event.
What is the name of the document a player signs when he/she commits to playing at a university/college?
National letter of intent
-Energized by ideas
-Privacy prone - Needs privacy to relax
-Plans things out
-Talks to self
-Doesn't share easily
-Pooped by the party
-Energized by experience / people
-LIVE at the party
-Sociable - People can relax them
-Likes to meet new people
-Figure things out as they go
-Live for today
-Traditional - Change can be dangerous
-"If it aint broke, don't fix it" people
-Finish one thing at a time
-Likes specific direction ( guideline, rubric etc.)
People centered/ spontaneous
-"I just know" people
-Live for tomorrow - Likes change
-Sees something NEW in something OLD
-Hands on - experimental
-Impatient w/ excuses
-Doesn't like wasting time
-Rarely ask for help
-Talks a lot
Needs from others-
-Attention to details
-Caution from acting w/o thinking
-Sensitive to others needs
best coach for a red- green
-Hesitate to try new things
-Sensitive to criticism
Needs from others-
-Able to relax
Best coach for a blue- yellow
-Require time, attention from others
Needs from others-
-Push to try new things
-Solving difficult problems
-Accepting / Initiating change
-Help w/ confrontation
Best coach for green- red
-Doesn't read directions
-Talks while thinking INSTEAD of listening
-Jumps to conclusions
Needs from others-
-Focus on detail
-Logical approach to issues
best coach for yellow- blue
YOU MIGHT ALSO LIKE...
Sport Management Chapter 12
sports management ch. 12
NEW PRODUCT DEVELOPMENT
Professional Selling Final Exam
OTHER SETS BY THIS CREATOR
Chem Exam 2
Chem Exam 1- Chapter E and Chapter 2
Chem Exam 1- Quizzes
Chem Exam 1 - Chapter 1