Cross cultural communication
Terms in this set (33)
Much of what matters in our lives - like our cultural heritage and our institutions, for example - are mere creations of human imagination
Culture eats strategy for breakfast
WHAT IS CULTURE? In the narrow sense
WHAT IS CULTURE
In the broad anthropological sense:"collective programming of the human mind" process of socialization
First level of culture
Common to all mankind
Second level of culture
Collective by grouo
(Tip) Third level of culture
The way we live
The way we die
The way we organise
The way we perceive
The way we do business
The way we communicate
WE NEED TO BELONG
Belonging is part of human nature
Meets our need for self-actualization
Culture helps to define us
We move in and out of cultures every day
Levels of cultural diversity
Generation level National level
Affiliation levels and or regional, ethnic, religious, linguistic
Social Class, education, occupation or profession
Organisational or corporate level
BENEFITS OF CULTURAL AWARENESS
Personal growth through tolerance
TYPES OF COMMUNICATION
Interpersonal - 1 to 1
Semi-formal - 1 to some
Formal - 1 to many
Mass - 1 to thousands, even millions
Each uses different media. Each requires different skills. All are influenced by culture
Four elements of communication
MESSAGE from sender to RECIEVER, FEEDBACK to SENDER
Barriers to communication definition
factors that block or significantly distort successful communication
Barriers to communication factors
It's the result of what you do, what you say, and what others say about you.
It is used to gain trust and understanding between an organization and its various stakeholders.
Lowest level of cultural awareness
My way is the only way (Parochial stage)
Second level of cultural awareness
I know their way, but my way is better
Third level of cultural awareness
My Way and Their Way (Synergistic stage)
Forth level of cultural awareness
Our Way (Participatory Third Culture stage)
DIFFERENT KINDS OF CULTURE
Culture is generally divided into two different types: material culture and non-material culture.
Material culture is similar to class status. An example of material culture is buying expensive cars, jewellery and clothing to reflect an elite status within a community.
Non-material culture is derived from intangible things such as beliefs, traditions and values.
refers to a group of people who hold opposing beliefs or behave differently than the majority of people in their community. Members of a subculture also often create a language that is distinct from the majority. Consequently, this smaller community establishes a culture that may ostracize them from the rest of society.
is a movement to actively defy one or more aspects of dominant culture. Examples of counterculture groups include the Ku Klux Klan, members of the hippie movement and militant groups that protest government control.
What is personality
an individual's characteristic style of behaving, thinking, and feeling."
Schater et al (2009).
"BIG FIVE" DIMENSIONS
Extraversion vs Introversion
Agreeableness vs Antagonism
Conscientiousness vs Lack of Direction
Neuroticism vs Emotional Stability
Openness vs Closedness to Experience
Three different ways of thinking about identity
Manifestation of cultural differences
If you speak to a man in a language he understands, you speak to his head. If you speak to a man in his own language, you speak to his heart.
Problem of language
There are more than 3000 languages in use on earth.
More than 200 languages are used in India itself.
Edward T Hall
Cultural Iceberg model
Visible to the eye:
Not visible (Subconcious):
Values, thoughts and patter ns
listed regularly as one of the world's most influential living management thinkers
intercultural management firm Trompenaars & Hampden-Turner (THT)
British management philosopher, and has been Senior Research Associate at the Judge Business School at Cambridge University
He is the creator of Dilemma Theory
Director of Research and Development at the Trompenaars-Hampden-Turner Group in Amsterdam
THT study - Seven dimension of culture
The two consultants distinguished seven connected processes formulated as dilemmas. A culture distinguishes itself from others by 'preferring' one side of a dilemma's continuum.
Better understanding reduces the number of cultural driven misunderstandings and conflicts thereby reducing coordination costs.
The model helps marketers understand how consumers in different countries behave differently towards the same product.
Created the culture map
Young woman (Still alive) works at INSEAD
8 Scales in the culture map
Communicating: low-context vs. high-context
Evaluating: direct negative feedback vs. indirect negative feedback
Persuading: principles-first vs. applications-first
Leading: egalitarian vs. hierarchical
Deciding: consensual vs. top-down
Trusting: task-based vs. relationship-based
Disagreeing: confrontational vs. avoids confrontation
Scheduling: linear-time vs. flexible-time