paid form of non-personal presentation and promotion or ideas, goods, or services by an identified sponsor
means or instruments used to convey advertising messages
radio and television are both examples
the agencies, means, or instruments used to convey messages
newspapers, magazines, direct-mail pieces, signs, and billboards are all examples
refers to any activity designed to create goodwill toward business
special kind of public relations, that involves placing positive information about a business, its products, or policies in the media
all marketing activities, other than personal selling, advertising, and publicity that are used to stimulate consumer purchasing and sales effectiveness
inexpensive useful items with an advertiser's name printed on them are called
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