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10 terms

Arkansas Marketing Unit 9 Promotion--Advertising, Public Relations, Sales Promotion

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Advertising
paid form of non-personal presentation and promotion or ideas, goods, or services by an identified sponsor
Advertising Media
means or instruments used to convey advertising messages
Broadcast Media
radio and television are both examples
Media
the agencies, means, or instruments used to convey messages
Online/Internet Media
...electronic media
Print Media
newspapers, magazines, direct-mail pieces, signs, and billboards are all examples
Public Relations
refers to any activity designed to create goodwill toward business
Publicity
special kind of public relations, that involves placing positive information about a business, its products, or policies in the media
Sales Promotion
all marketing activities, other than personal selling, advertising, and publicity that are used to stimulate consumer purchasing and sales effectiveness
Specialty Media
inexpensive useful items with an advertiser's name printed on them are called