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paid form of non-personal presentation and promotion or ideas, goods, or services by an identified sponsor

Advertising Media

means or instruments used to convey advertising messages

Broadcast Media

radio and television are both examples


the agencies, means, or instruments used to convey messages

Online/Internet Media

...electronic media

Print Media

newspapers, magazines, direct-mail pieces, signs, and billboards are all examples

Public Relations

refers to any activity designed to create goodwill toward business


special kind of public relations, that involves placing positive information about a business, its products, or policies in the media

Sales Promotion

all marketing activities, other than personal selling, advertising, and publicity that are used to stimulate consumer purchasing and sales effectiveness

Specialty Media

inexpensive useful items with an advertiser's name printed on them are called

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