convincing arguments an author uses to appeal to the reader's sense of logic, ethics, and emotion used to persuade the reader to take action or agree with the author's point of view. Persuasive appeals include:
A. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader.
B. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response.
C. Logos is an appeal to logic, and is a way of persuading an audience by reason.