20 terms

Persuasive Writing Vocabulary

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appeals
convincing arguments an author uses to appeal to the reader's sense of logic, ethics, and emotion used to persuade the reader to take action or agree with the author's point of view. Persuasive appeals include:
A. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader.
B. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response.
C. Logos is an appeal to logic, and is a way of persuading an audience by reason.
audience
the spectators, listeners, and/or intended readers of a writing performance or speech; authors tailor their writing to reach the intended audience.
call to action
a speaker's specific appeal to the audience to respond to the speaker's persuasive goal, in a writing it urges people to action or promotes change.
citation
the information about the source that you used in your paper - includes all the necessary information so that the source could be found again.
claim
The writer's opinion on an issue or problem. Also called the position or argument.
conclusion
ends the writing by restating the thesis and a call to action.
counter argument/claim
a writer's answer or response to an opposing argument giving reasons why the opposing argument is weak or invalid.
evidence
research facts, examples, statistics, quotations, expert opinions, and anecdotes that are combined with the writer's own ideas to support the claim of a persuasive paper.
facts
Can be confirmed or verified by a personal observation, an eyewitness account, a reliable source, a scientific experiment, or a discussion with an expert.
faulty reasoning
a conclusion that is not supported by the data or evidence.
hook/lead
the first one or two sentences of your essay intended to grab the reader's attention.
introduction
beginning paragraph that grabs the reader's attention with a hook/lead and contains the thesis statement that states the author's claim/position.
loaded language
words with strong emotional associations that work on a person's feelings in order to persuade them.
paraphrase
putting research in your own words to avoid plagiarizing when using facts, quotes, statistics, and ideas from research sources in essay writing.
persuasion
Any type of writing that attempts to persuade us to adopt a point of view, agree with an opinion, take an action, form a belief, etc.
plagiarism
copying words or ideas from someone else without giving them credit. Plagiarism can be avoided, however, by citing sources.
purpose
author's reason for writing the text - to persuade, inform, or entertain.
thesis statement
the sentence in the introduction that clearly states the author's claim or position on the topic.
topic sentence
first strong sentence of a paragraph that states a reason for the claim.
Works Cited page
a list of all of the sources you used in your paper and is the last page of a research paper. Citations of sources are listed alphabetically.
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