Baranoski Final Vocab

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Terms in this set (...)

Mass communication
Takes place between an agent in the center and a large group on the periphery; "one way"; examples: print, sound and motion picture recording, broadcast
Newer forms: internet, WWW, digital imaging, sound and voice recording on phone, etc.
Medium/Media
Means or instrument of communication such as a newspaper or television
Register
language choices based on the situation, the information being communicated, and the audience
Style
the individual linguistic choices that make a communicative act distinctive
Linguistic Evidence
help establish register and style that determine media genre (tone, diction, imagery)
Diction
word choice, helps establish register and style
Jargon
special words or expressions that are used by a particular profession or group and are difficult for others to understand, helps establish register and style
Genre
a group of works sharing similar characteristics; genre are defined by mode of address, structure, theme or topic, and anticipated audience response
Ethos
demonstration of character, ethics
Pathos
appeal to emotion
Logos
appeal to logic
Typography
the style and appearance of printed matter
Satire
The author uses humor to critique people or institutions with the intention of improving them
CO3ST
Content, composition, context, style, theme
AIRING
Audience, institution, representation, ideology, narrative, genre
Euphemism
An indirect, less offensive way of saying something that is considered unpleasant
Analogy
The transferring traits from one thing or idea to another. In propaganda we often see false analogies used as a tool to persuade an audience, where the target is unjustly compared to another source.
Use of celebrities
This technique relies on the premise that people want to be like the celebrities. If the celebrities endorse a product, then it must be good.
Gerneralizations
when large conclusions are drawn from a few instances
Appeal to Fear
Appeal to audience's sense of fear. Based on the idea that if you can make people scared, then they will believe or buy anything.
Appeals to Authority
A technique in which one refers to a source that claims to have authority. It is an argumentation fallacy because it assumes that authorities or institutions are right.
Equivocation
when a word is used in two different senses in an argument
Bandwagon
technique that suggests one should do something because everyone else is doing it
Slogans
a phrase used in a political or commercial campaign repeatedly
Epistemology
A branch of philosophy that investigates the origin, nature, methods, and limits of human knowledge
Exposition
A mode of thought, a method of learning, and a means of expression
Symbolism
When cartoonists use simple objects, or symbols, to stand for larger concepts or ideas.
Exaggeration
When cartoonists overdo, or exaggerate, the physical characteristics of people or things in order to make a point
Labeling
When Cartoonists label objects or people to make it clear exactly what they stand for
Irony
The difference between the ways things are and the way things should be, or the way things are expected to b. Cartoonists use it to express their opinion on an issue
Ethics
Moral principles that govern a person's behavior or the conducting of an activity
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