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5 Written questions

5 Matching questions

  1. New Buy
  2. Price
  3. Targeting
  4. Vals
  5. Competitor
  1. a firm works against and how they compare to the firm in terms of resources, capabilities
  2. b psychographic segmentation tool
    Marketers determine people's attitudes and what they value and use this knowledge to communicate effectively
  3. c how much
  4. d pursuing segment who makes most sense for firm
  5. e High involvement; purchase something that hasn't been purchased before requiring much thought and planning

5 Multiple choice questions

  1. get inside the heads and hearts of customers
  2. Marketers may change marketing mix
  3. Need to determine pricing
  4. an exchange relationship between a firm and its customers
  5. firm's current and potential customers

5 True/False questions

  1. Decision MakingStage 1: Determine consideration set; Stage 2: Determine brands in detail


  2. Bottom Up Targetingstrategic fit (corporate vision)


  3. Marketing SegmentationAs segment size increases, segments become more heterogeneous
    As segment size decreases, segments become less profitable


  4. Perceptual FluencyCustomers may pay the most attention to the content of a message


  5. Breadth Segmentation Strategyserve more than one segment