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5 Written questions

5 Matching questions

  1. Economists Segmentation
  2. New Buy
  3. Perceptual Fluency
  4. Postpurchase
  5. Demographics
  1. a High involvement; purchase something that hasn't been purchased before requiring much thought and planning
  2. b Customers may pay the most attention to the content of a message
  3. c Imperfect competition exists; consumers have heterogeneous needs
  4. d customer satisfaction, likelihood to repeat, generate word of mouth
  5. e Marketers may change marketing mix

5 Multiple choice questions

  1. ad that is shown so quickly that is doesn't meet the threshold of liminal recognition
  2. brands are attached to specific attributes in consumers' memory
  3. an exchange relationship between a firm and its customers
  4. how to communicate to targets
  5. How fierce is the competition? Is there one firm or 30 firms?

5 True/False questions

  1. Selective AttentionBreaking the market into more homogeneous consumer groups

          

  2. ProfitabilityNeed to determine pricing

          

  3. B2C and B2BLow Involvement: Convenience, Straight Rebuy
    Medium Involvement: Shopping, Modified Rebuy
    High Involvement: Specialty, New Buy

          

  4. Psychologists SegmentationImperfect competition exists; consumers have heterogeneous needs

          

  5. Straight RebuyMedium involvement; something about the purchase is altered requiring some thought