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5 Written questions

5 Matching questions

  1. Product
  2. Demographics
  3. Market Segment
  4. Vals
  5. Non-compensatory method
  1. a if a brand doesn't have important attributes, it is cut
  2. b A group of customers who share similar inclinations toward a brand
  3. c benefits, what to make
  4. d Marketers may change marketing mix
  5. e psychographic segmentation tool
    Marketers determine people's attitudes and what they value and use this knowledge to communicate effectively

5 Multiple choice questions

  1. pursuing segment who makes most sense for firm
  2. Consumers have different motivations that drive their purchases
  3. an exchange relationship between a firm and its customers
  4. strategic fit (corporate vision)
  5. a firm's capabilities/resources

5 True/False questions

  1. GeographicCultural differences can exist between countries or within a country
    Hot climates require different products than cold climates


  2. New BuyHigh involvement; purchase something that hasn't been purchased before requiring much thought and planning


  3. 2 Approaches to Segment MarketManagerial: top down ideation
    Customer-Based: bottom-up customer needs assessment


  4. B2C and B2BBusiness to Business;


  5. Easier to keep customer or find new?6 times more expensive to find new