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5 Written questions

5 Matching questions

  1. Breadth Segmentation Strategy
  2. Bottom Up Targeting
  3. Collaborators
  4. Segmentation
  5. Market Segment
  1. a companies/people a firm works with
  2. b A group of customers who share similar inclinations toward a brand
  3. c serve more than one segment
  4. d Breaking the market into more homogeneous consumer groups
  5. e profitability (data-informed)

5 Multiple choice questions

  1. Medium involvement; something about the purchase is altered requiring some thought
  2. a mix of beliefs and importance weights (beliefs, importance)
  3. hear, taste, smell, touch
  4. psychographic segmentation tool
    Marketers determine people's attitudes and what they value and use this knowledge to communicate effectively
  5. how to communicate to targets

5 True/False questions

  1. DemographicsCultural differences can exist between countries or within a country
    Hot climates require different products than cold climates


  2. B2CBusiness to Business;


  3. Customerfirm's current and potential customers


  4. Tailored Segmentation Strategyserve one segment well


  5. Top Down Targetingstrategic fit (corporate vision)