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5 Written questions

5 Matching questions

  1. New Buy
  2. Competition
  3. 5 C's
  4. Profitability
  5. Breadth Segmentation Strategy
  1. a serve more than one segment
  2. b High involvement; purchase something that hasn't been purchased before requiring much thought and planning
  3. c How fierce is the competition? Is there one firm or 30 firms?
  4. d Need to determine pricing
  5. e Customer, Company, Context, Collaborators, Competitors

5 Multiple choice questions

  1. ad that is shown so quickly that is doesn't meet the threshold of liminal recognition
  2. hear, taste, smell, touch
  3. a firm's capabilities/resources
  4. get inside the heads and hearts of customers
  5. firm's current and potential customers

5 True/False questions

  1. Compensatory modelcost/benefits; One excellent attribute can compensate for a poor attribute


  2. Decision Makinggrouping customers with similar needs


  3. ValsStrengths, Weaknesses, Opportunities, Threats


  4. 2 Approaches to Segment MarketManagerial: top down ideation
    Customer-Based: bottom-up customer needs assessment


  5. Modified RebuyMedium involvement; something about the purchase is altered requiring some thought


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