Work the Big Six
Terms in this set (21)
Any paid form of non-personal presentaition of ideas,images,goods,or services.
All the combined impressions and experiences associated with a particular company,good,or service.
A marketing function that involves identifying,selecting,monitoring and evaluating sales channels.
Channels of Distrubution
Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user.
The rivalry between two or more businesses to attract scarce customer dollars.
The quantity of a good or service that buyers are ready to buy at a given price.
A business that buys materials,sevices,or goods which will be used to make other goods or whicj will be used in the operation of the company.
The activity, set of institution and procceses for creating,communicating,delivierng and excchanging offerings that have value for customers, clients,partners, and society at large.
Interrelated activities that must work together to get goods and services from producers to customers.
A marketing function that involves gathering,accessing,synthesizing,evaluating, and disseminating information to and in buisness and decisions.
A set of procedures or strategies for attracting the target customer to a business.
The systematic gathering, recording, and analyzing of data about a specific issue, situation or concern that affects a market.
A marketing function that involves the determining and adjusting of prices to maximize return and meet customers perceptions of value.
Private enterprise system
An econmic system in which individuals and groups, rather than the governement, own or control the means of production--the human and natural resourses and capital goods used to produce goods and services; also known as free market economy, private profit system,market system, or captialistic system.
. Product life cycle
The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
. Product/Service management
. Product/Service management
Monetary reward a business owner receives for taking the risk involved in investing
in a business; income left once all expenses are paid
A marketing function needed to
communicate information about goods, services, images, and/or ideas to achieve a desired
Any non-personal presentation of ideas, goods, or services that is not paid for by
the company or individual that benefits from or is harmed by it
. Sales promotion
Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
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