MKT 3427 Chapter 1 Buzzwords, MKT 3427 business lit quiz 6, business lit 7, bus lit quiz 8- famous business people, Mkt 3427 lit quiz 2, business lit quiz 9,
Terms in this set (59)
Visual element used in process flow diagrams, or flowcharts, that visually distinguishes job sharing and responsibilities for sub-processes of a business process
Fundamental change in an individual's or a society's view of how things work in the world
Move the Needle
Tangible progress. "You talk about efficiency, but when are you going to actually move the needle?"
A state in which two or more things work together in a particularly fruitful way that produces an effect greater than the sum of their individual effects
Maneuver, product, or strategy, so far ahead of its time that it may create a competitive disadvantage or failure
A temporary group of "experts" assembled to convince management that everything is under control
Drinking the Kool-Aid
To accept company policy without question
performance gains that result when individuals and departments coordinate their actions
Managing a chaotic and difficult situation. "Motivating you people is like herding cats!"
Relatively simple problems that can be addressed with minimal effort
Search Engine Optimization
A method of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine
Initial Public Offering
The first time that the stock of a private company is offered to the public
Key Performance Indicator
A measurable value that demonstrates how effectively a company is achieving key business objectives
Attention, Interest, Desire and Action
The AIDA model helps to explain how an advertisement or marketing communications message engages and involves consumers in brand choice
Situation, Problem, Implication, Need
4 types of sales questions to ask for the best results
Features, Advantages, and Benefits
A statement is explaining the feature, what it does, and how that benefits the prospective client.
Customer Acquisition Cost
The cost associated in convincing a customer to buy a product/service. Refers to the resources that a business must allocate in order to acquire an additional customer
Net Present Value
The difference between the present value of cash inflows and the present value of cash outflows. Used in capital budgeting to analyze the profitability of a projected investment or project
Software as a Service
A software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.
Profit and Loss
Refers to the total profit or loss made by an individual group over a certain time period.
Anything that can go wrong, will go wrong
The idea that, in trying to understand something, getting unnecessary information out of the way is the fastest way to the truth or to the best explanation.
Doing something in a silly way, without thinking, and in large numbers
Boil the Ocean
To undertake an impossible task or project or to make a task or project unnecessarily difficult.
Ducks in a row
Getting ones affairs in order and becoming organized.
The kind of knowledge that is difficult to transfer to another person by means of writing it down or verbalizing it.
The date in which share prices on the New York Stock Exchange completely collapsed, becoming a pivotal factor in the emergence of the Great Depression.
(Lan-yap) A small gift given to a customer by a merchant at the time of a purchase.
Canary in a coal mine
A way to predict when things are about to go wrong
Another name for the press that implies that it supervises the fair working of the government.
Creator of Amazon.com, he started his business in his garage, pioneered book retailing on the web.
Defrauded $65 billion from investors using a Ponzi schem
American economist. She is the Chair of the Board of Governors of the Federal Reserve System, previously serving as Vice Chairwoman from 2010 to 2014
First woman to serve as chairman
He is the founder, CEO, and CTO of SpaceX; co-founder, CEO and product architect of Tesla Motors.
CEO of Tesla
has stated that the goals of SolarCity, Tesla, and SpaceX revolve around his vision to change the world and humanity.
CEO of Google
CEO of Berkshire Hathaway
He is considered by some to be one of the most successful investors in the world, and as of August 2017 is the second wealthiest person in the United States, and the fourth wealthiest in the world, with a total net worth of $81.1 billion
Wichita; Billionaires; Finance conservative interest groups; Support Tea-Party
He was formerly the CEO of Starbucks, now executive chairman, and a former owner of the Seattle SuperSonics.
English business magnate, investor and philanthropist. He founded the Virgin Group, which controls more than 400 companies. Branson expressed his desire to become an entrepreneur at a young age
A security issued by a very small company that trades at less than $5 per share
A digital medium of exchange that uses encryption to secure the processes involved in generating units and conducting transactions. A subset of digital currencies and have no physical representation
Blue chip stock
A security to a large, prestigious, prosperous or stable corporation
A technique involving borrowing a security from a broker and selling it, with the understanding that it must later be bought back; used by investors who try to profit from the falling price of a stock
Initial Public Offering is the first time that the stock of a private company is offered to the publics. Often issued by smaller, younger companies seeking capital to expand, but they can also be done by large privately owned companies looking to become publicly traded
A stock market index that tracks the 500 most widely help stocks on the New York Stock Exchange or NASDAQ. S&P stands for Standard and Poor, which are the names of two financial companies that merged
A prolonged period in which investment prices rise faster than their historical average
A stock market trader who executes four or more day trades in five business days in a margin account, provided the number of day trades are more than six percent of the customer's total trading activity for that same five-day period
Term used to describe the natural force that guides free market capitalism through competition for scarce resources
A company that brings together money from many people and invests it in stocks, bonds, or other assets. The combined holdings of stocks, bonds or other assets the fund owns are known as its portfolio. Each investor in the fund owns shares, which represent a part of these holdings
"whats in it for me?"
budget, authority, need, and timing
the amount of customers or subscribers who cut ties with your company.
(customer acquisition cost)
the cost associated in convincing a customer to buy a product/service.
(customer lifetime value)
the total dollars flowing from a customer over the entire relationship with that customer
the difference between the seller's cost for acquiring products and the selling price.
account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one./
A whale is a prospect 10 to 20 times larger than your average deal, typically with a company that is bigger than yours.
a proportional part or share of a fixed total amount or quantity
a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale
Predicting or estimating a future event or trend