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RTV 3001 Exam 1 chapter 1
Terms in this set (10)
a study of visual and auditory perceptions and how these perceptions can be most effectively clarified, intensified, and interpreted through tv and film.
why do we study media aesthetics?
to develop an understanding of the ways in which aesthetics are used to shape opinion in a variety of fields and public arenas.
what are the 6 media elements
3. 2d space
4. 3d space
5. time and motion
who is stuart hall and what did he contribute to the literature of communication that applies to this class?
he was the man who discovered encoding and decoding in the tv discourse. Our experiences and backgrounds shape the ways in which we encode and decode messages.
who is marshall mcluhan and what did he contribute to the literature of communication that applies to this class?
"the medium is the message". The medium not only distributes the message, but also shapes it and affects the way it is perceived.
why is context important to consider in the media aesthetics
the environment in which we perceive and evaluate perceptual phenomena. every aesthetic element operates within and is dependent on the context of all others
how we perceive an aesthetic experience is greatly influenced by its context.
why is perception important to consider in media aesthetics?
we seek out information that is consistent with our expectations and prejudices
an automatic reduction of unnecessary details during the perception process
our tendency to see or hear only the things that we are interested in or that confirm our expectations and prejudices.
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