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Chapter 8 Marketing Management Essential
Terms in this set (15)
The process of exchanging information, ideas, and feelings.
the avenues by which messages are delivered.
The receiver's response to the message.
Obstacles that interfere with the understanding of a message.
Where communication takes place, including place, time sights, and sounds.
Something that competes with the message for the listener's attention.
Biases against the sender's opinions that prevent a listener from understanding.
A specialized vocabulary used by members of a particular group.
To convince a person to change a perception in order to get him/her to do what you want.
A listing items in order.
A statement that is accepted as true by most people.
A particular course of action intended to achieve a result.
To reply or show a response or a reaction to something.
To increase; to make better or more attractive.
An order of steps; serial arrangements in which things follow in logical order or a recurrent pattern.
THIS SET IS OFTEN IN FOLDERS WITH...
Marketing Essentials - Chapter 15
Marketing Essentials Chapter 6
Essentials of Marketing: Chapter 7
Marketing Essentials Chapter 12
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