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Magento 2 MCSS Study Guide -Brian

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Omnichannel
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Terms in this set (249)
Omnichannel
Available in every touchpoint that a customer wants to interact with the brand including storefront, website, phone, social, etc.. This also includes the notion of a customer being able to easily switch channels through their buying process.
Multichannel
non-integrated touch points. A customer cannot switch channels through the buying process. This more has to do with silos of communication than anything else
Affiliate marketing
Using incentives such as cashback and other rewards to encourage people to recommend your brand. I also think this means when another blog/website mentions your
Social marketing
the use of social media (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc) to spread the word about your company and interact with customers.
Email marketing
the use of email to continue brand awareness. This remains as one of the most effective means of communication.
Word of mouth marketing
the most effective marketing strategy. A customer loves your brand so much that they tell others about it.
Basic steps of setting up a new online store
Strategy (90%) - Technology (10%)
Search Strategies
Keyword search, Auto-suggest, & Guided Navigation
Upsell
Visible on a product page.

This tells customers of more expensive or (hopefully) alternative choices to what they are looking at. This provides awareness of other options on your website.
Cross-selling
Cross-selling involves showing the customer complementary products: ones that will make using the original product easier or more satisfying.
SEO in ecommerce
Quality URL structure: Don't use numbers or IDs in the structure. Instead, use words. Not too many, but 75 characters or so in the url.

Good information architecture: This describes how your website is constructed

Duplicate content is bad: Common within Magento will be a product in multiple categories, resulting in the same product page accessible via several URL paths (one for each category). If you don't tell Google which URL is the "master" (vs. the duplicates), Google will pick one.

Sitemap: Helps search engines find the pages on your website
Waterfall
working toward a once-in-a-long time release schedule.
Agile
complete software development cycle. Usually focuses on smaller increments. Self Organizing teams
Clear tasks and responsibility
Sprints - things being frequently delivered
Sustainable pace
Agile Manifesto
Requirements: actionable, measurable, defined, remove gray areas
Iterative design - refine, analyze, test
Scrum
based around a sprint (a set period of time for work to get done). Commitments are made to ensure that the work is completed. Sprint Planning
Daily scrum meeting
Sprint reviews (QA)
Sprint retrospectives (Here's what's wrong and why)
No change orders
Software Development Lifecycle (implementation plan)
system development life cycle
Plan: developing a roadmap for getting the problem solved.

Design: architecting the solution: what pieces need to be built.

Build: writing the code to solve this problem.

Test: assigning to QA to ensures that everything works as expected.
Deploy: deploying the update.

Maintain: starting the cycle over again.