The complex who that incldudes knowledge, belief, art, law, morals, customs and any other capabilitys and habits acquired by humans as members of society.
Give rise to norms and associated sanctions which in turn influence CONSUMPTION PATTERNS.
Cultures are not ____, they typically evolve and change slowly over time.
Specifying ranges of normal behavior
Penalities for violating norms
Reflect a society's view on the appropriate relationships between individual and groups within a society. Ex: Ind/collecctive, youth/age, Extended Family/Ltd Family, etc
Reflect how we view our economic, technical, and physical surroundings. Ex: Cleanliness, Performance/Status, Tradition/change, risk taking/security, etc.
Relfect the objectives and approaches to life that the individual members of society find valuable. Ex: Active/Passive, Sensual gratification/Abstinence, Material/Non-material, etc.
Describe a population in terms of size, structure, and distribution.
Demoraphics result and cause ________ ________.
Population, occupation, education, income, age
What are the 5 demographics? POEIA
Generation (Age Cohort)
A group of persons who have experienced a common social, political, historical and economic environment
This is the process of describing and explaining the attitudes, values and behaviors of an age group as well as predicting future attitudes, values and behaviors.
This generation is born before 1930, during the Depression /WWII era, it's focuses are on health services, low use of internet
This generation is born between 1930 and 1945, during the 50&60's "prosperous young adults" era. It's interests and focuses are active adults, a little more tech savy
This generation is born between 1945-1964 during the Vietnam/cold war era. It focuses on Higher education and dual career households.
This generation is born between 1965-1976 during the dual income houses/AIDS era. This generationis entrepreneurial and cycnical/sophisticated about the market
This generation was born between 1977-1994 during the columbine and collapse of the soviet. They are independent and inter-connected
This generation was born after 1995, era is still unkown. They are born from "guilt money", highly connected, and economic certain.
Social Class system
A hierarchical division of a society into relatively distinct HOMOGENOUS groups w/ respect to attitudes, values, and lifestyles. "Pure" social classes do not exist in the US or most other industrial societies.
_______ influences consumption.
Social standing is derived from _____ _____
Is one's position relative to others on one or more dimensions valued by society.
________ ______ -- Social Standing -- Unique Behaviors
Socioeconomic -- Social Standing -- ________ ________
What are Socioeconomic Factors? - -Education -Ownership -Income -Heritage
What are Socioeconomic Factors? - Occupation - - Ownership -Income -Heritage
What are Socioeconomic Factors? - Occupation - Education - -Income -Heritage
What are Socioeconomic Factors? - Occupation - Education - Ownership - -Heritage
What are Socioeconomic Factors? - Occupation - Education - Ownership -Income -
Upper class, middle class, working class, lower class
What are the 4 levels of social standing?
What are unique behaviors? - - Purchases - Consumption - Communication
What are unique behaviors? - Preferences - - Consumption - Communication
What are unique behaviors? - Preferences - Purchases - - Communication
What are unique behaviors? - Preferences - Purchases - Consumption -
Single-item index, multi-item index
What are the 2 basic approaches to measuring social class?
Widely held beliefs that affirm what is desirable
Observable shifts in behavior, including consumption behavior, often reflect underlying shifts in ______ _______.
Necessary to understand _____ ______ in order to understand current and future consumer behavior
Gender roles in the US are shifting, with both genders making many ________ _______
A segment of a larger culture whose members share distinguishing values and patters of behavior
Subcultures whose members unique shared behaviors are based on common racial, language, or nationality background
______ is the largest ethnic subculture in the US
The African American subculture has a ___% projected growth through 2014, they are ______ (age) than white population, less educated and have lower income
The Hispanic Americans population is expected to grow by ____% by 2014. Their income, education, language, and identification with the Hispanic culture are ______ across generations
Hispanic teens are often bicultural-acculturating by adding a _____ ______, and not replacing the first
Asian Americans are the _____ educated, highest ______, and most diverse group with multiple nationalities.
America is a ___ society, meaning education, government and political processes are not controlled by a religious group.
_____% of Americans identify with a religion
Roman catholic, protestant, born-again
What are the top 3 Christian subcultures?
Jewish, muslim, buddhist
What are the 3 non-Christian subcultures
fashion, food, entertainment.
Religion affects which consumption groups?
This approach standardizes the market mix across markets to enhance efficiency (reduce costs) and consistency
This approach adapts themarketing mix to specific markets to enhance effectiveness.
The disadvantages of the adaption approach include: Bad ________, forcedsitations (token white/black person), multiracial, etc
household unit, household life cycle, decision process
What are the 3 factors that affect the household purchase and consumption behavior? 1) Structure of _____ _____ 2) Stage of _____ ____ ______ 3) Household _______ _______
Married early 20's
Stages of the Household Life Cycle: 1) 2) Several children 3) Children grow and start own families 4) Original couple retires 5) Male dies 6) woman dies
Stages of the Household Life Cycle: 1) Married early 20's 2) 3) Children grow and start own families 4) Original couple retires 5) Male dies 6) woman dies
Children grow and start own families
Stages of the Household Life Cycle: 1) Married early 20's 2) Several children 3) 4) Original couple retires 5) Male dies 6) woman dies
Original couple retires
Stages of the Household Life Cycle: 1) Married early 20's 2) Several children 3) Children grow and start own families 4) 5) Male dies 6) woman dies
Stages of the Household Life Cycle: 1) Married early 20's 2) Several children 3) Children grow and start own families 4) Original couple retires 5) 6) woman dies
Stages of the Household Life Cycle: 1) Married early 20's 2) Several children 3) Children grow and start own families 4) Original couple retires 5) Male dies 6)
HLC can be an important ____________ variable
______/_______ of many products are driven by the HLC, with each stage posing unique needs of the household.
Family Decision Making
The process by which decisions that directly/indirectly involve 2+ family members are made
How families interact in a purchase decision is dependent on what 4 things? 1) 2) The role specializations 3) Degree of involvement each has in product area 4) Personal characteristics
The role specializations
How families interact in a purchase decision is dependent on what 4 things? 1) Culture/Subculture 2) 3) Degree of involvement each has in product area 4) Personal characteristics
Degree of involvement each has in product area
How families interact in a purchase decision is dependent on what 4 things? 1) Culture/Subculture 2) The role specialization 3) 4) Personal characteristics
How families interact in a purchase decision is dependent on what 4 things? 1) Culture/Subculture 2) The role specialization 3) The degree of involvement each has in a product area 4)
A group whose presume perspectives or values are being used by an individual as the basis for his/her current behavior
Consumption Subculture Group
This group of society has shared a commitment to a certain product/brand. It has an identifiable hierarchy, set of shared values and beliefs, unique jargon and rituals.
This is a relatively small group who are highly influenced and take on the most responsibility for online community maintenance.
The "Go-to"person for specific types of information. They filter, interpret, and pass along information. Enduring involvement for specific product categories, leading to greater knowledge and expertise.
Early purchasers of innovation differ from ____ purchasers
As product acceptance occurs, attention should shift to the _____ & _____ majority.
Facts and figures compiled PRIOR to the project. (INTERNAL/EXERNAL DATA)
Data collected NEWLY for the project (OBSERVATIONAL, QUESTIONNAIRE)
_____% of households have men as the primary shoppers.
impulse, full price
Men are mission oriented and ____ buyers and more like to pay ____ ____.
The process by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the market place.
Consumer socialization is primarily provide by the ______