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Cultural Anthropology Unit One.

2 criteria for research

1. Spatial Scope
2. Temporal Scope

4 research methods

1. Ethnography
2. Non-Historical Controlled Comparisons
3. Cross-Cultural Research
4. Ethnohistory

Spatial Scope

Whether a research method is used to study one society, more than one society, or worldwide.

Temporal Scope

Whether a research method will enable historical or non-historical data.

Casual Informant

An informant whom an ethnographer obtains information from time to time.

Key Informant

An informant on whom, because of specialized knowledge or influence, an ethnographer relies heavily.


The process of collecting information about people, ancient or modern, where the society lives/lived.


An anthropologist in the process of doing ethnography in one particular culture.

Bronislaw Malinowski

1. Established Functionalism.
2. Functionalism is linked to Holism.
3. Father of participant observation.

Margaret Meade

1. Boas's famous student
2. A public anthropologist that _____

Franz Boas

1. Introduced Cultural Relativism


All parts of a culture work together to support the operation and maintenance of the whole.

Cultural Relativism

The view that a culture must be understood in terms of their values and ideas and shouldn't be judged based on our own.


The view that one must study all aspects of a culture in order to understand it.

Participant Observation


Do these ____ & ____ to avoid ____

1. Folk Image & Analytical Image
2. Impression Management

Impression Management

The attempt to control the opinion that others have of us.

Folk Image

How native organize or structure their behaviors.

Analytical Image

How an anthropologist organizes or structures the behaviors of the people/culture.

A mixed media approach includes...

Qualitative and Quantitative Research.

Qualitative Research

Research depends primarily on the interpretations & quality.

Quantitative Research

Research that depends on statistics and technical presentation of the data.


The scientific/systematic study of biological/physical and social/cultural differences and similarities in all time/places and people.


The ability to study all aspects of human condition.

Advantages of Holism

1. Reduces Ethnocentrism.
2. Enhances Cultural Relativity.
3. Appreciate diversity and variation.


The study of cross-cultural health systems.


Data collected that reflects how people think and act the way they do.


Data collected according to the researcher's questions.
Cultural Materialists.

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