Terms in this set (10)
The persuasive techniques of relying on the backing of a celebrity, an expert,
or a satisfied customer to be convincing.
Without error, factual; correct and exact.
To persuade; to cause one to feel sure about something.
Preference for something or someone that prevents fair decision making.
Correct reasoning; a system of reasoning.
To show differences in one or more things when compared to each other.
An objection people with the opposing viewpoint might raise in an argument.
Call to action
Request to the reader of an argument to complete a task or work for a solution to support the position of the writer.
The art of swaying others' feelings, beliefs, or actions. Persuasion normally
appeals to both the mind and emotions of the reader.
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