75 terms

Comm in Society Test 1 practice

third-person effect
the common attitude that others are influenced by media messages but we are not
a set of values and shared beliefs
cultural hegemony
Conan O'brian promoting president of Finland is an example of...
anything that interferes with or alters the message is considered...
burning tank theory
theory that claims television will always emphasize that which is most readily presented visually
control the flow of media messages, ideas, and information; decide which messages reach the public
agenda setting
story order in news is an example of...
telecommunications act of 1996
obliterated ownership restrictions
Time Warner
owns Warner Bros. film studios,
Time, People, and Sports Illustrated,
formerly owned AOL
Paramount Film and TV
MTV and several other cable networks
Several radio networks and stations
Sumner Redstone
owner of Viacom/CBS
Universal Film and Television
several other tv networks and stations
Comcast wants to buy this company
ABC Television
amusement parks
the Muppets
Marvel comics
News Corp
20th Century Fox Films
Fox broadcast and cable TV stations
New York Post and more than 175 newspapers
The Wall Street Journal
Rupert Murdoch
owns News Corp
Payne Fund Studies 1929
_________ studied the impact of movies on children's behavior in _____
magic bullet theory
theory that states media messages move through society like a bullet
type of research that studies direct, immediate causes and effects (micro)
type of research that examines larger cultural effects (macro)
paul lazarsfeld
considered the father of social science research, est. limited effects theories
dependency theory
idea that media's power is a function of audience members' dependency on the media and their content
uses and gratifications
idea that media don't do things to people; people do things with media
grand theory
a theory designed to describe and explain all aspects of a given phenomenon (i.e. mass society theory)
magic bullet theory
idea from mass society theory that media are a powerful "killing force" that directly penetrates a person's system
attitude change theory
theory that explains how people's attitudes are formed, shaped, and changed and how those attitudes influence behavior
cultivation analysis
idea that people's ideas of themselves, their world, and their place in it are shaped and maintained primarily through television
mass society theory
idea that the media are corrupting influences that undermine the social order and that "average" people are defenseless against their influence
two-step flow theory
idea that media's influence on people's behavior is limited by opinion leaders (lazarsfeld)
limited effects theory
idea that media's influence is limited by people's individual differences, social categories, and personal relationships
marshall mcluhan
said "the medium is the message"
johannes gutenberg 1456
the printing press was invented by _____ _____ in ____
still photograph 1839
the ______ _______ was invented by L. Daguerre and N. Niepce in ____
samuel morse 1844
_____ ______ invented the telegraph in ____
alexander graham bell 1876
the telephone was invented by ________ ______ ____ in ____
thomas edison 1877
the phonograph was invented by _____ _____ in ____
harry potter
_____ ______ sales now exceed 350 million copies worldwide and is translated into 63 languages
the da vinci code
___ __ _____ ____ by dan brown sold more than 60 million copies and is translated into 44 languages
oprah winfrey
huge media entrepreneur who promotes books very successfully, incredible amount of power over book buying
in 1450, there were ______ books in europe
10 to 12 million
in 1500, there were _________ books in europe
uncle tom's cabin 1851
____ _____ _____, written by harriet beecher stowe in ____, changed the public's opinion about slavery and helped spark the civil war
online e-book stores appeared in ____
public domain
any book published before 1923 is in the ______ ______ in the U.S.
books can be released into the public domain by the owners of their __________
advantages of e-books
portability, search, and possible hyperlinking are ________ __ _______
disadvantages of e-books
format confusion, technological barriers, digital rights management, and fragility are __________ __ _______
apple ipad
the _____ _____ was introduced in march 2010 and sold 3 million in the first 80 days
publick occurences
the first newspaper was called
john peter zenger
early publisher who published the new york weekly, trial for libel
the federalist papers
framework for the american government
the penny press
cheap newsprint, form of mass media, paper ready to the masses
benjamin harris boston 1690
publick occurences was published by _____ _____ in ______ (city) in ____ (year)
two-step flow theory
oprah influencing book choices is an example of the ....
the new york sun
first major metropolitan daily
john jay james madison alexander hamilton
_______ _____, _______ ________ and ________ _______ were the authors of the federalist papers
this invention established inverted pyramid style reporting because the most important messages was sent first (medium shaped the message)
benjamin day 1833
________ _____ published the New York Sun in ____ (year)
news hole
balancing of advertising and copy
wire services
New York Associated Press (1848), Associated Press (1900), and Reuters (1851) are examples of...
pulitzer prize
awarded every april since 1917
nellie bly
around the world in 72 days, stunt journalism, investigative journalism
william randolph hearst
newspaper man who was suspected for causing the explosion that started the spanish american war
name of the artist that hearst sent to draw the war
citizen kane 1941
orson wells' movie, _______ _____ was about hearst and was released in ______
meaning-making perspective
idea that active audience members use media content to create meaning, and meaningful experiences, for themselves
symbolic interactions
idea that people give meaning to symbols and then those symbols control people's behaviors in their presence
poor richard's almanack
written by benjamin franklin in 1732, sold 10,000 copies anually; contained short stories, poetry, weather predictions, and other facts and figures useful to a population
dominant (or mainstream) culture
the culture that seems to hold sway with the large majority of people, which is normative
cultural imperialism
the invasion of an indigenous people's culture by powerful foreign countries through mass media
increasing the amount of advertising and mixing commercial and noncommercial media content
payment made by recording companies to DJs to air their records
ritual perspective
views media not as a means of transmitting "messages in space" but as central to "the maintenance of society in time"
transmissional perspective
sees media as senders of information for the purpose of control... media either have effects on our behavior or they do not
neo-marxist theory
theory that people are oppressed by those who control the culture, the superstructure, as opposed to the base
critical cultural theory
the idea that media operate primarily to justify and support the status quo at the expense of ordinary people