Create an account
burning tank theory
theory that claims television will always emphasize that which is most readily presented visually
control the flow of media messages, ideas, and information; decide which messages reach the public
owns Warner Bros. film studios,
Time, People, and Sports Illustrated,
formerly owned AOL
Paramount Film and TV
MTV and several other cable networks
Several radio networks and stations
Universal Film and Television
several other tv networks and stations
Comcast wants to buy this company
20th Century Fox Films
Fox broadcast and cable TV stations
New York Post and more than 175 newspapers
The Wall Street Journal
idea that media's power is a function of audience members' dependency on the media and their content
a theory designed to describe and explain all aspects of a given phenomenon (i.e. mass society theory)
magic bullet theory
idea from mass society theory that media are a powerful "killing force" that directly penetrates a person's system
attitude change theory
theory that explains how people's attitudes are formed, shaped, and changed and how those attitudes influence behavior
idea that people's ideas of themselves, their world, and their place in it are shaped and maintained primarily through television
mass society theory
idea that the media are corrupting influences that undermine the social order and that "average" people are defenseless against their influence
two-step flow theory
idea that media's influence on people's behavior is limited by opinion leaders (lazarsfeld)
limited effects theory
idea that media's influence is limited by people's individual differences, social categories, and personal relationships
_____ ______ sales now exceed 350 million copies worldwide and is translated into 63 languages
the da vinci code
___ __ _____ ____ by dan brown sold more than 60 million copies and is translated into 44 languages
huge media entrepreneur who promotes books very successfully, incredible amount of power over book buying
uncle tom's cabin 1851
____ _____ _____, written by harriet beecher stowe in ____, changed the public's opinion about slavery and helped spark the civil war
disadvantages of e-books
format confusion, technological barriers, digital rights management, and fragility are __________ __ _______
benjamin harris boston 1690
publick occurences was published by _____ _____ in ______ (city) in ____ (year)
john jay james madison alexander hamilton
_______ _____, _______ ________ and ________ _______ were the authors of the federalist papers
this invention established inverted pyramid style reporting because the most important messages was sent first (medium shaped the message)
New York Associated Press (1848), Associated Press (1900), and Reuters (1851) are examples of...
william randolph hearst
newspaper man who was suspected for causing the explosion that started the spanish american war
idea that active audience members use media content to create meaning, and meaningful experiences, for themselves
idea that people give meaning to symbols and then those symbols control people's behaviors in their presence
poor richard's almanack
written by benjamin franklin in 1732, sold 10,000 copies anually; contained short stories, poetry, weather predictions, and other facts and figures useful to a population
dominant (or mainstream) culture
the culture that seems to hold sway with the large majority of people, which is normative
the invasion of an indigenous people's culture by powerful foreign countries through mass media
increasing the amount of advertising and mixing commercial and noncommercial media content
views media not as a means of transmitting "messages in space" but as central to "the maintenance of society in time"
sees media as senders of information for the purpose of control... media either have effects on our behavior or they do not
theory that people are oppressed by those who control the culture, the superstructure, as opposed to the base
Please allow access to your computer’s microphone to use Voice Recording.
Having trouble? Click here for help.
We can’t access your microphone!
Click the icon above to update your browser permissions and try again
Reload the page to try again!Reload
Press Cmd-0 to reset your zoom
Press Ctrl-0 to reset your zoom
It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.
Please upgrade Flash or install Chrome
to use Voice Recording.
For more help, see our troubleshooting page.
Your microphone is muted
For help fixing this issue, see this FAQ.
Star this term
You can study starred terms together